{"id":11452,"date":"2023-03-06T11:08:43","date_gmt":"2023-03-06T14:08:43","guid":{"rendered":"\/blog\/?p=11452"},"modified":"2024-03-10T17:49:15","modified_gmt":"2024-03-10T20:49:15","slug":"gamificacao-corporativa","status":"publish","type":"post","link":"\/blog\/gamificacao-corporativa\/","title":{"rendered":"Gamifica\u00e7\u00e3o corporativa: videogame vs equipes gamificadas"},"content":{"rendered":"<p><span data-contrast=\"auto\">Gamifica\u00e7\u00e3o corporativa ainda \u00e9 um assunto relativamente novo. Por isso, muitas pessoas n\u00e3o sabem <a href=\"https:\/\/www.gamefic.me\/blog\/gamificacao-na-gestao-de-pessoas\/\" target=\"_blank\" rel=\"noopener\">o que \u00e9 gamifica\u00e7\u00e3o<\/a> e claro, podem acabar confundindo a sua aplica\u00e7\u00e3o com o videogame.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Entretanto, apesar de ambos prezam pela divers\u00e3o, um \u00e9 entretenimento, enquanto o outro visa ensinar algo para utilizar na pr\u00e1tica pelos usu\u00e1rios.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pensando nisso e, com o objetivo de desmistificar esses conceitos, neste post apresentaremos tudo o que precisa saber sobre ambos os conceitos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m disso, abordaremos detalhes de quais s\u00e3o as principais diferen\u00e7as de ambos os conceitos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Vamos l\u00e1?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span id=\"O_que_e_gamificacao\"><b><span data-contrast=\"auto\">O que \u00e9 gamifica\u00e7\u00e3o?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2><div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">&Iacute;ndice<\/p><ul class=\"toc_list\"><li><a href=\"#O_que_e_gamificacao\"><span class=\"toc_number toc_depth_1\">1<\/span> O que \u00e9 gamifica\u00e7\u00e3o?\u00a0<\/a><\/li><li><a href=\"#Quais_sao_os_elementos_da_gamificacao\"><span class=\"toc_number toc_depth_1\">2<\/span> Quais s\u00e3o os elementos da gamifica\u00e7\u00e3o?\u00a0<\/a><ul><li><a href=\"#1_Storytelling\"><span class=\"toc_number toc_depth_2\">2.1<\/span> #1 \u2013 Storytelling<\/a><\/li><li><a href=\"#2_Personagem\"><span class=\"toc_number toc_depth_2\">2.2<\/span> #2 \u2013 Personagem\u00a0<\/a><\/li><li><a href=\"#3_Faca_progressoes\"><span class=\"toc_number toc_depth_2\">2.3<\/span> #3 \u2013 Fa\u00e7a progress\u00f5es<\/a><\/li><li><a href=\"#4_Insira_desafios_em_cada_fase\"><span class=\"toc_number toc_depth_2\">2.4<\/span> #4 \u2013 Insira desafios em cada fase<\/a><\/li><li><a href=\"#5_Recompensa\"><span class=\"toc_number toc_depth_2\">2.5<\/span> #5 \u2013 Recompensa<\/a><\/li><\/ul><\/li><li><a href=\"#O_que_e_Videogame\"><span class=\"toc_number toc_depth_1\">3<\/span> O que \u00e9 Videogame?\u00a0<\/a><\/li><li><a href=\"#O_que_diferencia_gamificacao_x_videogame\"><span class=\"toc_number toc_depth_1\">4<\/span> O que diferencia gamifica\u00e7\u00e3o x videogame?\u00a0<\/a><ul><li><a href=\"#Entretenimento_x_Aprendizagem\"><span class=\"toc_number toc_depth_2\">4.1<\/span> Entretenimento x Aprendizagem\u00a0<\/a><\/li><li><a href=\"#Tecnologia_obrigatoria_x_Sem_necessidade\"><span class=\"toc_number toc_depth_2\">4.2<\/span> Tecnologia obrigat\u00f3ria x Sem necessidade\u00a0<\/a><\/li><li><a href=\"#Foco_virtual_x_Foco_realidade\"><span class=\"toc_number toc_depth_2\">4.3<\/span> Foco virtual x Foco realidade\u00a0<\/a><\/li><li><a href=\"#Nao_contextualizado_x_Contextualizado\"><span class=\"toc_number toc_depth_2\">4.4<\/span> N\u00e3o contextualizado x Contextualizado\u00a0<\/a><\/li><li><a href=\"#Tempo_livre_x_Setores_de_aprendizagem\"><span class=\"toc_number toc_depth_2\">4.5<\/span> Tempo livre x Setores de aprendizagem<\/a><\/li><\/ul><\/li><li><a href=\"#Quando_usar_a_gamificacao_corporativa\"><span class=\"toc_number toc_depth_1\">5<\/span> Quando usar a gamifica\u00e7\u00e3o corporativa?\u00a0<\/a><\/li><li><a href=\"#Quando_usar_a_gamificacao_corporativa-2\"><span class=\"toc_number toc_depth_1\">6<\/span> Quando usar a gamifica\u00e7\u00e3o corporativa?\u00a0<\/a><\/li><\/ul><\/div>\n\n<p><span data-contrast=\"auto\">A gamifica\u00e7\u00e3o \u00e9 um m\u00e9todo que tem como foco <a href=\"https:\/\/www.gamefic.me\/blog\/okr-gamificacao-para-atingir-indicadores\/\" target=\"_blank\" rel=\"noopener\">ajudar as empresas a se engajar mais e motivar a sua equipe<\/a>, al\u00e9m de oferecer outras maneiras pr\u00e1ticas de utiliza\u00e7\u00e3o, como voc\u00ea pode ver clicando aqui. (colocar o conte\u00fado de gamifica\u00e7\u00e3o e gest\u00e3o de pessoas.)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">De maneira geral, ela \u00e9 formada por tr\u00eas pilares que, juntos, objetivam criar engajamento, motiva\u00e7\u00e3o e cultura de alta performance. Os tr\u00eas pilares s\u00e3o os seguintes:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Informar algo;<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ensinar algo;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Divertir os participantes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-11454 aligncenter\" src=\"\/wp-content\/uploads\/sites\/18\/pexels-karol-d-325153-300x162.jpg\" alt=\"Gamifica\u00e7\u00e3o corporativa\" width=\"300\" height=\"162\" srcset=\"\/wp-content\/uploads\/sites\/18\/pexels-karol-d-325153-300x162.jpg 300w, \/wp-content\/uploads\/sites\/18\/pexels-karol-d-325153-1024x553.jpg 1024w, \/wp-content\/uploads\/sites\/18\/pexels-karol-d-325153-768x415.jpg 768w, \/wp-content\/uploads\/sites\/18\/pexels-karol-d-325153.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\"><\/p>\n<p><span data-contrast=\"auto\">Sim, o foco aqui \u00e9 criar jogos que v\u00e3o muito mais al\u00e9m do entretenimento, focando no aprendizado e na aplicabilidade das habilidades aprendidas.<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">Por isso faz sentido falarmos em gamifica\u00e7\u00e3o corporativa.\u00a0\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Uma aplica\u00e7\u00e3o muito comum da gamifica\u00e7\u00e3o corporativa ocorre em treinamentos corporativos, vistos como complexos, pois eles precisam se tornar mais acess\u00edveis e din\u00e2micos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, o processo de aprendizado se torna muito mais f\u00e1cil e o desenvolvimento das habilidades e aplica\u00e7\u00e3o das mesmas no ambiente de trabalho geram melhores resultados.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m disso, voc\u00ea pode aplicar a gamifica\u00e7\u00e3o corporativa nos mais diversos contextos que existem, bastando apenas que as organiza\u00e7\u00f5es sigam os elementos que tornam a gamifica\u00e7\u00e3o t\u00e3o interessante.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span id=\"Quais_sao_os_elementos_da_gamificacao\"><b><span data-contrast=\"auto\">Quais s\u00e3o os elementos da gamifica\u00e7\u00e3o?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2>\n<h3><span id=\"1_Storytelling\"><b><span data-contrast=\"auto\">#1 \u2013 Storytelling<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">O Storytelling \u00e9 o ato de conseguir contar uma hist\u00f3ria com o foco em engajar as pessoas que est\u00e3o lendo ou a assistindo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Neste caso, \u00e9 fundamental que a hist\u00f3ria crie alguma conex\u00e3o com as pessoas, al\u00e9m de envolv\u00ea-las e faz\u00ea-las torcer por um ou mais personagem.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Trazendo um pouco deste conceito para o mundo da gamifica\u00e7\u00e3o corporativa, o Storytelling busca contar uma hist\u00f3ria no jogo para que os usu\u00e1rios se sintam animados por direcionar o avatar, que \u00e9 o personagem a realiza\u00e7\u00e3o dos seus objetivos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00c9 comum, por exemplo, a empresa apresentar seus valores atrav\u00e9s de um jogo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mas, contar a hist\u00f3ria da melhor forma, \u00e9 preciso conhecer as pessoas que ir\u00e3o jogar, como:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">H\u00e1bitos;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Costumes;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Que tipo de g\u00eanero de hist\u00f3ria eles gostam de ouvir.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Somente assim, voc\u00ea vai conseguir prender a aten\u00e7\u00e3o das pessoas e a partir disso, ajud\u00e1-las a desenvolver as habilidades para come\u00e7ar a utilizar, o que pode ser um \u00f3timo pilar de susten\u00e7\u00e3o da gamifica\u00e7\u00e3o corporativa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"2_Personagem\"><b><span data-contrast=\"auto\">#2 \u2013 Personagem<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">Toda hist\u00f3ria precisa, claro, de um personagem para existir. A ideia central \u00e9 ter uma representa\u00e7\u00e3o visual de quem \u00e9 o representante do contexto.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, nem sempre voc\u00ea precisa focar em elementos mais estruturados ou utilizar uma coisa simples. A ideia \u00e9 que o personagem seja visualizado corretamente.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00c9 interessante que, conforme o personagem vai passando de n\u00edvel, possa ganhar alguns superpoderes que fa\u00e7am refer\u00eancia ao setor em rela\u00e7\u00e3o aos colaboradores, tornando a gamifica\u00e7\u00e3o corporativa mais forte ainda.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m de tornar o personagem mais personaliz\u00e1vel, esse pode ser um \u00f3timo m\u00e9todo para motivar as a\u00e7\u00f5es dos colaboradores. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"3_Faca_progressoes\"><b><span data-contrast=\"auto\">#3 \u2013 Fa\u00e7a progress\u00f5es<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">A progress\u00e3o \u00e9 essencial para que a aplica\u00e7\u00e3o da gamifica\u00e7\u00e3o corporativa continue engajando os usu\u00e1rios.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m disso, ela consegue mostrar, na pr\u00e1tica, que dividir uma grande atividade em pequenas tarefas pode fazer todo o sentido.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Outra \u00f3tima vantagem desse elemento \u00e9 que o colaborador consegue ver o seu pr\u00f3prio progresso e assim, entender se est\u00e1 ou n\u00e3o evoluindo, o tornando ainda mais motivado.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Quanto mais motivado o usu\u00e1rio estiver, maiores as chances de ele continuar jogando para concluir a atividade.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Para criar a progress\u00e3o e tornar isso bem vis\u00edvel aos colaboradores, \u00e9 poss\u00edvel utilizar itens como:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Barras de evolu\u00e7\u00e3o;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Circuito de processo;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Etapas num\u00e9ricas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Apesar de variar, o mais importante aqui \u00e9 que ela seja feita para que essa se torne uma forma simples, mas bem interessante de manter a equipe motivada.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"4_Insira_desafios_em_cada_fase\"><b><span data-contrast=\"auto\">#4 \u2013 Insira desafios em cada fase<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">O desafio \u00e9 um dos itens mais importantes para empresas que desejam obter todos os benef\u00edcios oferecidos pela gamifica\u00e7\u00e3o corporativa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00c9 justamente o desafio que vai conseguir motivar os colaboradores e fazerem eles se esfor\u00e7arem ainda mais a cada etapa que passam.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m disso, as chances de evoluir e passar de fase vai fazer com que os participantes continuem interessados, al\u00e9m de trazerem novas din\u00e2micas e conte\u00fados a cada fase.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Entretanto, caprichar no desafio n\u00e3o significa que \u00e9 para exagerar. Portanto, tome cuidado, pois existe uma linha t\u00eanue entre motivar o colaborador devido ao desafio ou desanimar, em raz\u00e3o da dificuldade.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Por outro lado, jogos muito f\u00e1ceis tamb\u00e9m \u00e9 ruim, pois, quando as progress\u00f5es se tornam simples, \u00e9 normal que os colaboradores fiquem entediados e abandonem a atividade.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"5_Recompensa\"><b><span data-contrast=\"auto\">#5 \u2013 Recompensa<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">O pen\u00faltimo elemento que n\u00e3o pode faltar em uma aplica\u00e7\u00e3o de gamifica\u00e7\u00e3o corporativa \u00e9 o <a href=\"https:\/\/www.gamefic.me\/blog\/dinamicas-de-grupo-para-motivar-seu-time-de-vendas\/\" target=\"_blank\" rel=\"noopener\">sistema de recompensas<\/a>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Todas as a\u00e7\u00f5es positivas e que contribuem para o desenvolvimento do usu\u00e1rio, devem receber recompensas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">J\u00e1 falamos em um outro post sobre isso, mas, vale lembrar que a recompensa precisa ser do interesse de quem est\u00e1 jogando, para gerar uma motiva\u00e7\u00e3o extra.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Caso contr\u00e1rio, o participante pode acabar perdendo o interesse de continuar jogando, sentindo que o tempo gasto ali n\u00e3o o est\u00e1 levando a nada.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m de uma premia\u00e7\u00e3o real, \u00e9 importante que voc\u00ea ofere\u00e7a outros tipos de recompensa, como:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ranking;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pontos;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Feedback positivo imediato, a cada fase vencida.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Independente da recompensa que voc\u00ea decidir utilizar na aplica\u00e7\u00e3o da gamifica\u00e7\u00e3o, a maior preocupa\u00e7\u00e3o precisa ser conseguir moldar o jogo, de uma forma que adequa a realidade da empresa e gere o desenvolvimento de novos h\u00e1bitos aos colaboradores para atingir os objetivos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span id=\"O_que_e_Videogame\"><b><span data-contrast=\"auto\">O que \u00e9 Videogame?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">O Videogame, diferente da gamifica\u00e7\u00e3o, foca, unicamente no entretenimento. Ou seja, a ideia \u00e9 entreter as pessoas atrav\u00e9s de elementos, como:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Fic\u00e7\u00e3o;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Imagina\u00e7\u00e3o;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Fantasia.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Independentemente da qualidade desses jogos, todos t\u00eam o mesmo foco, entreter quem est\u00e1 jogando. Aqui, n\u00e3o se trata de estabelecer um ju\u00edzo de valor em rela\u00e7\u00e3o ao entretenimento, que tem seus pr\u00f3prios objetivos e valor social. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-11455 aligncenter\" src=\"\/wp-content\/uploads\/sites\/18\/pexels-andrea-piacquadio-834949-300x200.jpg\" alt=\"O que \u00e9 gamifica\u00e7\u00e3o\" width=\"300\" height=\"200\" srcset=\"\/wp-content\/uploads\/sites\/18\/pexels-andrea-piacquadio-834949-300x200.jpg 300w, \/wp-content\/uploads\/sites\/18\/pexels-andrea-piacquadio-834949-1024x683.jpg 1024w, \/wp-content\/uploads\/sites\/18\/pexels-andrea-piacquadio-834949-768x512.jpg 768w, \/wp-content\/uploads\/sites\/18\/pexels-andrea-piacquadio-834949.jpg 1279w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\"><\/p>\n<p><span data-contrast=\"auto\">Diante disso, \u00e9 natural que os games tenham elementos diferentes da gamifica\u00e7\u00e3o, que s\u00e3o:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Mec\u00e2nica:<\/span><\/b><span data-contrast=\"auto\"> Envolve os procedimentos e as regras do jogo;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Narrativa:<\/span><\/b><span data-contrast=\"auto\"> Apresenta as sequ\u00eancias dos eventos;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Est\u00e9tica:<\/span><\/b><span data-contrast=\"auto\"> Est\u00e1 relacionado a apar\u00eancia do jogo;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Tecnologia:<\/span><\/b><span data-contrast=\"auto\"> Os materiais de intera\u00e7\u00e3o que v\u00e3o envolver os jogos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span id=\"O_que_diferencia_gamificacao_x_videogame\"><b><span data-contrast=\"auto\">O que diferencia gamifica\u00e7\u00e3o x videogame?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">Anteriormente falamos de maneira breve sobre algumas das diferen\u00e7as entre gamifica\u00e7\u00e3o x videogame, mas, aqui, daremos uma aten\u00e7\u00e3o maior sobre eles, sobretudo em rela\u00e7\u00e3o \u00e0 gamifica\u00e7\u00e3o corporativa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Apesar de terem elementos parecidos, o foco de cada um, como falamos anteriormente, varia muito de um para o outro.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"Entretenimento_x_Aprendizagem\"><b><span data-contrast=\"auto\">Entretenimento x Aprendizagem<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">Enquanto que os games s\u00e3o feitos pensando em como entreter o m\u00e1ximo poss\u00edvel os usu\u00e1rios, sem ensinar nada definitivo a vida, a gamifica\u00e7\u00e3o tem como foco o aprendizado.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, a gamifica\u00e7\u00e3o corporativa usa as estrat\u00e9gias dos jogos, para poder motivar, engajar e desafiar as pessoas a melhorarem suas habilidades e aplicar dentro da organiza\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"Tecnologia_obrigatoria_x_Sem_necessidade\"><b><span data-contrast=\"auto\">Tecnologia obrigat\u00f3ria x Sem necessidade<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">Outra diferen\u00e7a importante entre eles \u00e9 que a gamifica\u00e7\u00e3o pode ou n\u00e3o ter o uso da tecnologia, para se aplicar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">J\u00e1 falamos aqui sobre algumas din\u00e2micas de grupo que incluem a gamifica\u00e7\u00e3o e todas s\u00e3o feitas sem a tecnologia.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, o objetivo principal n\u00e3o \u00e9 a est\u00e9tica, como \u00e9 o game, mas sim, promover o desafio e com ele gerar aprendizados.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Por outro lado, se a sua empresa deseja executar alguma <a href=\"https:\/\/www.gamefic.me\/blog\/gestao-de-pessoas-e-tecnologia\/\" target=\"_blank\" rel=\"noopener\">estrat\u00e9gia de gamifica\u00e7\u00e3o online<\/a>, ser\u00e1 necess\u00e1rio contratar uma equipe que possa executar esse servi\u00e7o, para poder implantar todos os elementos que contribuem para o sucesso.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-11456 aligncenter\" src=\"\/wp-content\/uploads\/sites\/18\/pexels-rfstudio-3825569-300x214.jpg\" alt=\"Gamifica\u00e7\u00e3o\" width=\"300\" height=\"214\" srcset=\"\/wp-content\/uploads\/sites\/18\/pexels-rfstudio-3825569-300x214.jpg 300w, \/wp-content\/uploads\/sites\/18\/pexels-rfstudio-3825569-1024x731.jpg 1024w, \/wp-content\/uploads\/sites\/18\/pexels-rfstudio-3825569-768x548.jpg 768w, \/wp-content\/uploads\/sites\/18\/pexels-rfstudio-3825569.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\"><\/p>\n<h3><span id=\"Foco_virtual_x_Foco_realidade\"><b><span data-contrast=\"auto\">Foco virtual x Foco realidade<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">Outra diferen\u00e7a importante que podemos notar entre o videogame e a gamifica\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Neste caso, o foco dos videogames \u00e9 desenvolver habilidades para contribuir nas pr\u00f3ximas fases do jogo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Por outro lado, a gamifica\u00e7\u00e3o corporativa cria atividades que ajudam a desenvolver habilidades que poder\u00e3o ser usadas no ambiente da organiza\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ou seja, a ideia n\u00e3o \u00e9 ensinar habilidades sem qualquer utilidade, mas, sim aplicar no contexto em que vivem, o que nos leva a outra diferen\u00e7a.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"Nao_contextualizado_x_Contextualizado\"><b><span data-contrast=\"auto\">N\u00e3o contextualizado x Contextualizado<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">Por fim, n\u00e3o poder\u00edamos deixar de mencionar a contextualiza\u00e7\u00e3o do jogo, que \u00e9 um fator determinante para a identifica\u00e7\u00e3o da hist\u00f3ria.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Enquanto que o game n\u00e3o foca em contextualizar o jogo com a realidade do jogador, a gamifica\u00e7\u00e3o tem esse elemento como essencial.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Em jogos de videogame, qualquer cen\u00e1rio que consiga atrair o usu\u00e1rio, mantendo-o jogando o m\u00e1ximo de tempo poss\u00edvel, \u00e9 o suficiente.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Por outro lado, em gamifica\u00e7\u00e3o, \u00e9 essencial que o usu\u00e1rio consiga ligar o jogo em que se \u00e9 apresentado com a realidade.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Somente desta maneira ele vai conseguir aplicar as habilidades que aprendeu no jogo com a realidade.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">E, somente contextualizando o jogo que ele vai conseguir entender como que as <a href=\"https:\/\/www.gamefic.me\/blog\/era-da-gestao-de-pessoas-7-dicas-para-aplicar\/\" target=\"_blank\" rel=\"noopener\">habilidades podem ser aplicadas diariamente<\/a>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"Tempo_livre_x_Setores_de_aprendizagem\"><b><span data-contrast=\"auto\">Tempo livre x Setores de aprendizagem<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Por fim, n\u00e3o poderia deixar de mencionar onde ambos os jogos podem ser aplicados.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Enquanto que os games s\u00e3o aproveitados somente em tempo livre, como uma maneira de passar o tempo e se divertir com os amigos, a gamifica\u00e7\u00e3o \u00e9 muito mais ampla, vejamos alguns desses setores:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">&#8211; Marketing<\/span><\/b><span data-contrast=\"auto\">: Diversas empresas se utilizam da gamifica\u00e7\u00e3o para atrair novos clientes e fideliz\u00e1-lo. Assim, a cada compra realizada eles recebem pontos e que podem ser trocados depois por novos benef\u00edcios. \u00c9 o caso de Mercado Livre e Shoppe.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">&#8211; Educa\u00e7\u00e3o:<\/span><\/b><span data-contrast=\"auto\"> J\u00e1 que a gamifica\u00e7\u00e3o tem como foco justamente o aprendizado, \u00e9 claro que ela \u00e9 aplicada na educa\u00e7\u00e3o. Essa \u00e9 uma \u00f3tima alternativa de tornar simples conte\u00fados complexos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">&#8211; Treinamentos:<\/span><\/b><span data-contrast=\"auto\"> Muitas vezes \u00e9 preciso manter o colaborador focado e engajado para ensinar algo importante e que dever\u00e1 ser aplicado na empresa. Para isso, a gamifica\u00e7\u00e3o pode ajud\u00e1-lo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">&#8211; Sa\u00fade:<\/span><\/b><span data-contrast=\"auto\"> Focado tanto em pacientes quanto na equipe m\u00e9dica, a gamifica\u00e7\u00e3o pode ajudar a melhorar a sa\u00fade dos pacientes, a tornar os m\u00e9dicos e enfermeiros mais assertivos, contribuir para os gestores determinar perfis de profissionais para cada setor, entre outras a\u00e7\u00f5es.<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-11457 aligncenter\" src=\"\/wp-content\/uploads\/sites\/18\/pexels-photomix-company-887751-300x200.jpg\" alt=\"Gamifica\u00e7\u00e3o corporativa\" width=\"300\" height=\"200\" srcset=\"\/wp-content\/uploads\/sites\/18\/pexels-photomix-company-887751-300x200.jpg 300w, \/wp-content\/uploads\/sites\/18\/pexels-photomix-company-887751-1024x682.jpg 1024w, \/wp-content\/uploads\/sites\/18\/pexels-photomix-company-887751-768x512.jpg 768w, \/wp-content\/uploads\/sites\/18\/pexels-photomix-company-887751.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\u00a0<\/span><\/p>\n<h2><span id=\"Quando_usar_a_gamificacao_corporativa\"><b><span data-contrast=\"auto\">Quando usar a gamifica\u00e7\u00e3o corporativa?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">Por fim, \u00e9 importante salientar o momento certo de voc\u00ea utilizar a gamifica\u00e7\u00e3o corporativa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">N\u00e3o existe um momento certo ou errado e ele varia de acordo com as suas necessidades e a maneira de aplicar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Como mostramos acima, a gamifica\u00e7\u00e3o pode ser utilizada em diversos setores e tem como objetivo ajudar os usu\u00e1rios a aprender melhor, a vender e outras a\u00e7\u00f5es.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Portanto, \u00e9 importante que seja determinado o objetivo da empresa e somente depois disso, realizado a aplica\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span id=\"Quando_usar_a_gamificacao_corporativa-2\"><b><span data-contrast=\"auto\">Quando usar a gamifica\u00e7\u00e3o corporativa?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">A gamifica\u00e7\u00e3o pode ser utilizada em diversos contextos e setores da empresa, variando sempre os objetivos da organiza\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, se a empresa est\u00e1 buscando, por exemplo, melhorar a produtividade da equipe, ela pode aplicar o jogo de gamifica\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Atrav\u00e9s dos elementos oferecidos \u00e9 poss\u00edvel manter os colaboradores interessados e motivados a buscarem pela meta da organiza\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Por outro lado, se a empresa precisa desenvolver maneiras de treinar a equipe para que uma nova m\u00e1quina, por exemplo, seja inserida na organiza\u00e7\u00e3o, \u00e9 poss\u00edvel utilizar tamb\u00e9m a gamifica\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Por fim, n\u00e3o poderia deixar de mencionar que a gamifica\u00e7\u00e3o pode ser muito \u00fatil na hora de contratar um colaborador adequado para a fun\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Atrav\u00e9s de atividades l\u00fadicas, \u00e9 poss\u00edvel entender um pouco mais sobre a personalidade do colaborador e a partir disso, compreender se ele se encaixa nos valores da organiza\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gamifica\u00e7\u00e3o corporativa ainda \u00e9 um assunto relativamente novo. Por isso, muitas pessoas n\u00e3o sabem o que \u00e9 gamifica\u00e7\u00e3o e claro, podem acabar confundindo a sua aplica\u00e7\u00e3o com o videogame.\u00a0 Entretanto, apesar de ambos prezam pela divers\u00e3o, um \u00e9 entretenimento, enquanto o outro visa ensinar algo para utilizar na pr\u00e1tica pelos usu\u00e1rios.\u00a0 Pensando nisso e, com&hellip; <a class=\"more-link\" href=\"\/blog\/gamificacao-corporativa\/\">Continuar lendo <span class=\"screen-reader-text\">Gamifica\u00e7\u00e3o corporativa: videogame vs equipes gamificadas<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":11453,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[618,235,7,195,196,5],"tags":[43,778,731,776,71],"_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/11452"}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=11452"}],"version-history":[{"count":3,"href":"\/blog\/wp-json\/wp\/v2\/posts\/11452\/revisions"}],"predecessor-version":[{"id":12729,"href":"\/blog\/wp-json\/wp\/v2\/posts\/11452\/revisions\/12729"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/media\/11453"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=11452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=11452"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=11452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}