{"id":11674,"date":"2023-04-06T17:13:29","date_gmt":"2023-04-06T20:13:29","guid":{"rendered":"\/blog\/?p=11674"},"modified":"2024-03-10T17:21:04","modified_gmt":"2024-03-10T20:21:04","slug":"credito-social-na-china","status":"publish","type":"post","link":"\/blog\/credito-social-na-china\/","title":{"rendered":"Cr\u00e9dito social na China: como usar a gamifica\u00e7\u00e3o para induzir comportamentos desejados"},"content":{"rendered":"<p><span data-contrast=\"auto\">Ap\u00f3s passar por uma grande fase de teste, que vem acontecendo desde 2014, o cr\u00e9dito social na China foi finalmente lan\u00e7ado, mas, a que se refere esse termo?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Por que ele est\u00e1 dando o que falar e o que ele tem a ver com gamifica\u00e7\u00e3o? \u00c9 justamente sobre isso que iremos abordar neste post.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Se lhe interessa saber sobre o assunto e entender esse game que a China desenvolveu, confira esse conte\u00fado at\u00e9 o final.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Boa leitura!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span id=\"O_que_e_o_credito_social_na_China\"><b><span data-contrast=\"auto\">O que \u00e9 o cr\u00e9dito social na China?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2><div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">&Iacute;ndice<\/p><ul class=\"toc_list\"><li><a href=\"#O_que_e_o_credito_social_na_China\"><span class=\"toc_number toc_depth_1\">1<\/span> O que \u00e9 o cr\u00e9dito social na China?\u00a0<\/a><\/li><li><a href=\"#Como_funciona_o_credito_social_da_China\"><span class=\"toc_number toc_depth_1\">2<\/span> Como funciona o cr\u00e9dito social da China?\u00a0<\/a><\/li><li><a href=\"#Como_ganhar_ou_perder_pontos_no_Credito_social_da_China\"><span class=\"toc_number toc_depth_1\">3<\/span> Como ganhar ou perder pontos no Cr\u00e9dito social da China?\u00a0<\/a><\/li><li><a href=\"#Quais_sao_as_consequencias_e_os_beneficios_do_credito_social_na_China\"><span class=\"toc_number toc_depth_1\">4<\/span> Quais s\u00e3o as consequ\u00eancias e os benef\u00edcios do cr\u00e9dito social na China?\u00a0<\/a><ul><li><a href=\"#8211_Alta_pontuacao_no_credito_social_da_China\"><span class=\"toc_number toc_depth_2\">4.1<\/span> &#8211; Alta pontua\u00e7\u00e3o no cr\u00e9dito social da China<\/a><\/li><li><a href=\"#8211_Baixa_pontuacao_no_credito_social_da_China\"><span class=\"toc_number toc_depth_2\">4.2<\/span> &#8211; Baixa pontua\u00e7\u00e3o no cr\u00e9dito social da China<\/a><\/li><\/ul><\/li><li><a href=\"#Como_a_gamificacao_ajuda_a_induzir_comportamentos_desejados\"><span class=\"toc_number toc_depth_1\">5<\/span> Como a gamifica\u00e7\u00e3o ajuda a induzir comportamentos desejados\u00a0<\/a><ul><li><a href=\"#8211_Autodesenvolvimento\"><span class=\"toc_number toc_depth_2\">5.1<\/span> &#8211; Autodesenvolvimento<\/a><\/li><li><a href=\"#8211_Desenvolve_novas_habilidades_profissionais\"><span class=\"toc_number toc_depth_2\">5.2<\/span> &#8211; Desenvolve novas habilidades profissionais<\/a><\/li><li><a href=\"#8211_Aumento_de_produtividade\"><span class=\"toc_number toc_depth_2\">5.3<\/span> &#8211; Aumento de produtividade<\/a><\/li><li><a href=\"#8211_Comeca_a_ter_um_proposito\"><span class=\"toc_number toc_depth_2\">5.4<\/span> &#8211; Come\u00e7a a ter um prop\u00f3sito<\/a><\/li><li><a href=\"#8211_Cultura_organizacional_melhor\"><span class=\"toc_number toc_depth_2\">5.5<\/span> &#8211; Cultura organizacional melhor<\/a><\/li><li><a href=\"#8211_Comunicacao_interna_melhor\"><span class=\"toc_number toc_depth_2\">5.6<\/span> &#8211; Comunica\u00e7\u00e3o interna melhor<\/a><\/li><\/ul><\/li><li><a href=\"#Alem_do_credito_social_como_aplicar_a_gamificacao_no_seu_negocio\"><span class=\"toc_number toc_depth_1\">6<\/span> Al\u00e9m do cr\u00e9dito social: como aplicar a gamifica\u00e7\u00e3o no seu neg\u00f3cio?\u00a0<\/a><ul><li><a href=\"#1_8211_Determine_um_objetivo\"><span class=\"toc_number toc_depth_2\">6.1<\/span> #1 &#8211; Determine um objetivo<\/a><\/li><li><a href=\"#2_Defina_as_suas_metricas\"><span class=\"toc_number toc_depth_2\">6.2<\/span> #2 \u2013 Defina as suas m\u00e9tricas<\/a><\/li><li><a href=\"#3_Defina_quais_serao_as_regras_do_jogo\"><span class=\"toc_number toc_depth_2\">6.3<\/span> #3 \u2013 Defina quais ser\u00e3o as regras do jogo<\/a><\/li><li><a href=\"#4_Encontre_uma_recompensa_que_deixe_todos_felizes\"><span class=\"toc_number toc_depth_2\">6.4<\/span> #4 \u2013 Encontre uma recompensa que deixe todos felizes<\/a><\/li><li><a href=\"#5_Monte_o_jogo\"><span class=\"toc_number toc_depth_2\">6.5<\/span> #5 \u2013 Monte o jogo<\/a><\/li><li><a href=\"#6_Comunique_a_equipe_do_jogo\"><span class=\"toc_number toc_depth_2\">6.6<\/span> #6 \u2013 Comunique a equipe do jogo\u00a0<\/a><\/li><li><a href=\"#7_Monitore\"><span class=\"toc_number toc_depth_2\">6.7<\/span> #7 \u2013 Monitore<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n<p><span data-contrast=\"auto\">O cr\u00e9dito social na China \u00e9 uma avalia\u00e7\u00e3o que o governo chines realiza em cada cidad\u00e3o e define uma pontua\u00e7\u00e3o para ele. Entretanto, essa pontua\u00e7\u00e3o estabelece recompensas ou puni\u00e7\u00f5es, dependendo de qual \u00e9 o n\u00famero dela.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ou seja, o processo \u00e9 bem parecido com os jogos de gamifica\u00e7\u00e3o, mas est\u00e1 inteiramente ligado \u00e0 vida real.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, a ideia do programa foi t\u00e3o chocante que ele est\u00e1 sendo comparado a jogos como Big Brother e at\u00e9 mesmo com a s\u00e9rie Black Mirror.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Segundo o governo, a implementa\u00e7\u00e3o \u00e9 para gerar benef\u00edcios para os bons cidad\u00e3os e come\u00e7ar a disciplinar aqueles que n\u00e3o s\u00e3o dignos de confian\u00e7a.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">De maneira geral, essa aplica\u00e7\u00e3o de a\u00e7\u00f5es do governo est\u00e1 relacionada a gamifica\u00e7\u00e3o, j\u00e1 que o governo consegue pontos ou tira, de acordo com o <a href=\"https:\/\/www.psicanaliseclinica.com\/comportamento-humano\/\" target=\"_blank\" rel=\"noopener\">comportamento da popula\u00e7\u00e3o<\/a>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span id=\"Como_funciona_o_credito_social_da_China\"><b><span data-contrast=\"auto\">Como funciona o cr\u00e9dito social da China?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">Para conseguir avaliar os cidad\u00e3os em detalhes na perspectiva do cr\u00e9dito social, o governo da China vai coletar dados de diversos locais, como internet, o pr\u00f3prio registro do governo e reconhecimento facial.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Depois de realizar essa an\u00e1lise, o governo determina uma pontua\u00e7\u00e3o. Assim, se a pontua\u00e7\u00e3o do cidad\u00e3o for boa, a pessoa ter\u00e1 recompensas, ou seja, cr\u00e9dito social.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Por outro lado, se for ruim, a pessoa ser\u00e1 proibida de fazer diversas coisas, como se matricular em uma boa escolha ou mesmo ser contratada para uma vaga de emprego considerada boa tamb\u00e9m.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">S\u00f3 para voc\u00ea ter uma ideia desta implementa\u00e7\u00e3o, cerca de 23 milh\u00f5es de pessoas foram proibidas de viajar porque estavam com uma pontua\u00e7\u00e3o no cr\u00e9dito social da China baixo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span id=\"Como_ganhar_ou_perder_pontos_no_Credito_social_da_China\"><b><span data-contrast=\"auto\">Como ganhar ou perder pontos no Cr\u00e9dito social da China?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">No total, o m\u00e1ximo que um cidad\u00e3o pode ter de ponto \u00e9 1.300 e todos come\u00e7am com cerca de 1.000, podendo ter, no m\u00ednimo, 600 pontos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m disso, muitas coisas podem fazer com que os cidad\u00e3os ganhem pontos. Apesar de n\u00e3o ser determinado o quanto voc\u00ea ganha, as atividades que podem te ajudar s\u00e3o:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Fazer obras de caridade;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Cuidar das pessoas idosas que s\u00e3o da fam\u00edlia;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Conseguir influenciar de maneira positiva a vizinhan\u00e7a;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Doar sangue;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Elogiar o governo nas redes sociais;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ajudar as pessoas consideradas de baixa renda;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ter o hist\u00f3rico de cr\u00e9dito financeiro considerado bom;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Cometer um ato heroico.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Bom, essas s\u00e3o as coisas boas que fazem os cidad\u00e3os ganharem pontos no cr\u00e9dito social, mas, o que eles n\u00e3o devem fazer, se n\u00e3o, perder\u00e3o pontos? Confira:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Infra\u00e7\u00f5es ligadas ao tr\u00e2nsito, como dirigir embriagado;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Protestar de maneira \u201cilegal\u201d contra o governo;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">N\u00e3o visitar os pais, que s\u00e3o idosos, de maneira regular;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Postar mensagens nas redes sociais contra o governo;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pedir desculpas, mas, sem sinceridade quando comete crimes;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Participar de cultos;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Fazer parte de fraudes de jogos online.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><span id=\"Quais_sao_as_consequencias_e_os_beneficios_do_credito_social_na_China\"><b><span data-contrast=\"auto\">Quais s\u00e3o as consequ\u00eancias e os benef\u00edcios do cr\u00e9dito social na China?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">Agora que voc\u00ea sabe o que os cidad\u00e3os chineses podem e n\u00e3o podem fazer para perder o ponto, vamos falar sobre os benef\u00edcios e consequ\u00eancias e \u201cbons\u201d e \u201cmaus\u201d comportamentos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Alta_pontuacao_no_credito_social_da_China\"><b><span data-contrast=\"auto\">&#8211; Alta pontua\u00e7\u00e3o no cr\u00e9dito social da China<\/span><\/b><\/span><\/h3>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Tem prioridade na hora de conseguir um emprego;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Acesso mais simples e r\u00e1pido a empr\u00e9stimos;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">N\u00e3o precisa pagar cau\u00e7\u00e3o para alugar carros e bicicletas;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">O uso das academias \u00e9 gratuito;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Recebe desconto no transporte p\u00fablico;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">N\u00e3o precisa esperar tanto para ser atendido no hospital;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pode pular a fila para tirar carta;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Tem incentivos fiscais.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span id=\"8211_Baixa_pontuacao_no_credito_social_da_China\"><b><span data-contrast=\"auto\">&#8211; Baixa pontua\u00e7\u00e3o no cr\u00e9dito social da China<\/span><\/b><\/span><\/h3>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u00c9 retirado algumas licen\u00e7as e a permiss\u00e3o de acessar alguns locais e servi\u00e7os sociais;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">N\u00e3o pode viajar nem de avi\u00e3o e nem de trem;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Acesso restrito a servi\u00e7os p\u00fablicos;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">O acesso a empr\u00e9stimo \u00e9 restrito;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">N\u00e3o pode trabalhar em nenhum tipo de cargo do governo;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">N\u00e3o pode mais acessar escolas privadas;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">O rosto aparece online e na TV para as pessoas verem.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><em><strong><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div  id=\"_ytid_39491\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/wO3gl0umtgk?enablejsapi=1&autoplay=0&cc_load_policy=0&iv_load_policy=1&loop=0&modestbranding=0&fs=1&playsinline=0&controls=1&color=red&cc_lang_pref=&rel=0&autohide=2&theme=dark&\" class=\"__youtube_prefs__ epyt-facade no-lazyload\" data-epautoplay=\"1\" ><img data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\" alt=\"YouTube player\" src=\"https:\/\/i.ytimg.com\/vi\/wO3gl0umtgk\/maxresdefault.jpg\" title=\"\"><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div><\/figure><\/strong><\/em><\/p>\n<h2><span id=\"Como_a_gamificacao_ajuda_a_induzir_comportamentos_desejados\"><b><span data-contrast=\"auto\">Como a gamifica\u00e7\u00e3o ajuda a induzir comportamentos desejados<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">De maneira geral, o que o governo chin\u00eas est\u00e1 fazendo com <a href=\"https:\/\/revistaoeste.com\/mundo\/conheca-o-sistema-de-creditos-sociais-da-china\/\" target=\"_blank\" rel=\"noopener\">cr\u00e9dito social e aux\u00edlio da gamifica\u00e7\u00e3o<\/a> \u00e9 totalmente negativo, pois visa controlar ainda mais os cidad\u00e3os, diminuindo a liberdade.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A gamifica\u00e7\u00e3o, por outro lado, n\u00e3o tem esse intuito, mas, sim, ajudar as pessoas em diversos setores, seja em um processo educacional ou empresarial<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">De maneira geral, o intuito da gamifica\u00e7\u00e3o \u00e9 esse mesmo, modificar o comportamento das pessoas ou ajudar no desenvolvimento de uma nova habilidade.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, tudo come\u00e7a com o pensamento de um problema que a empresa est\u00e1 enfrentando no dia a dia e criar um jogo baseado nisso, que inclua aspectos como:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Storytelling;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Premia\u00e7\u00e3o;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Compreens\u00e3o;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Coopera\u00e7\u00e3o;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Competi\u00e7\u00e3o etc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">A ideia \u00e9 que a mudan\u00e7a de comportamento aconte\u00e7a de forma natural e divertida a partir do ensinamento de novas habilidades, diferentemente do programa de cr\u00e9dito social da China.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Entretanto, o termo divers\u00e3o n\u00e3o est\u00e1 ligado \u00e0 recrea\u00e7\u00e3o, pois ela n\u00e3o serve somente para entretenimento, j\u00e1 que ela \u00e9 muito aplicada no ambiente de trabalho.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Abaixo mostraremos quais s\u00e3o os comportamentos desejados que \u00e9 poss\u00edvel aplicar a gamifica\u00e7\u00e3o. Vamos l\u00e1?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Autodesenvolvimento\"><b><span data-contrast=\"auto\">&#8211; Autodesenvolvimento<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Um dos comportamentos mais comuns que a gamifica\u00e7\u00e3o \u00e9 capaz de gerar ao ser aplicada \u00e9 o autodesenvolvimento do participante.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ao atuar em atividades que focam em competi\u00e7\u00e3o saud\u00e1vel, o colaborador ir\u00e1 se sentir mais motivado a se desenvolver mais, o que ajudar\u00e1 na modifica\u00e7\u00e3o do seu comportamento.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Com maior confian\u00e7a em si, a empresa consegue aumentar e melhorar a rela\u00e7\u00e3o entre os integrantes da equipe, focando em criar conex\u00e3o com todos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, al\u00e9m de se autodesenvolver, o colaborador ir\u00e1 deixar de ver essa atividade como uma obriga\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Desenvolve_novas_habilidades_profissionais\"><b><span data-contrast=\"auto\">&#8211; Desenvolve novas habilidades profissionais<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Os treinamentos realizados com a ajuda da gamifica\u00e7\u00e3o s\u00e3o vistos como maneiras de ajudar no aperfei\u00e7oamento t\u00e9cnico dos funcion\u00e1rios.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Entretanto, a empresa oferece tamb\u00e9m o treinamento que visa o desenvolvimento de habilidades profissionais subjetivas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Normalmente, esse tipo de treinamento \u00e9 um desafio para a organiza\u00e7\u00e3o, pois, n\u00e3o existe nenhuma especifica\u00e7\u00e3o do que \u00e9 para ser desenvolvido.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Aumento_de_produtividade\"><b><span data-contrast=\"auto\">&#8211; Aumento de produtividade<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Outro comportamento que tende a ser modelado com a ajuda da gamifica\u00e7\u00e3o \u00e9 a produtividade.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Essas a\u00e7\u00f5es acontecem por dois motivos:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">O primeiro se refere a motiva\u00e7\u00e3o, j\u00e1 que os colabores se sentem mais felizes;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">A segunda est\u00e1 ligada ao fato de eles se sentirem reconhecidos pelos seus trabalhos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Assim, felizes e sentindo reconhecidos, naturalmente os colaboradores passam a ser mais produtivos na organiza\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Comeca_a_ter_um_proposito\"><b><span data-contrast=\"auto\">&#8211; Come\u00e7a a ter um prop\u00f3sito<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Um dos aspectos que ajuda o colaborador a se sentir motivado na empresa \u00e9 a busca por um prop\u00f3sito, uma a\u00e7\u00e3o que leva a equipe a mudar de comportamento.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ou seja, quando a empresa oferece uma meta pessoal e profissional ao colaborador, as chances de ele se empenhar para alcan\u00e7ar \u00e9 grande.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Isso vai mudar o comportamento dele, mantendo-o motivado a partir de atividades ligadas a gamifica\u00e7\u00e3o, alcan\u00e7ando um objetivo final.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Cultura_organizacional_melhor\"><b><span data-contrast=\"auto\">&#8211; Cultura organizacional melhor<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Al\u00e9m de ser capaz de motivar, ajudar na busca por um prop\u00f3sito, outro comportamento que a gamifica\u00e7\u00e3o pode gerar \u00e9 tornar o colaborador um participante ativo na empresa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ou seja, ele passa a buscar por ser o protagonista, al\u00e9m de:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Trocar mais experi\u00eancias com os colegas;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Buscar por uma melhoria cont\u00ednua;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Recebe feedbacks de maneira constante, etc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Tudo isso vai levar os colaboradores a se envolverem ainda mais com os objetivos que a empresa busca e come\u00e7am a contribuir para uma cultura organizacional de sucesso.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Comunicacao_interna_melhor\"><b><span data-contrast=\"auto\">&#8211; Comunica\u00e7\u00e3o interna melhor<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Por fim, um \u00faltimo comportamento que a gamifica\u00e7\u00e3o pode ajudar a sua empresa a gerar \u00e9 a melhora na comunica\u00e7\u00e3o interna.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mesmo que, em sua maioria, a gamifica\u00e7\u00e3o n\u00e3o tenha como foco melhorar a comunica\u00e7\u00e3o interna, isso acontece de maneira natural.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Isso acontece porque a equipe tende a se comunicar melhor depois dos jogos e atividades oferecidas pela empresa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span id=\"Alem_do_credito_social_como_aplicar_a_gamificacao_no_seu_negocio\"><b><span data-contrast=\"auto\">Al\u00e9m do cr\u00e9dito social: como aplicar a gamifica\u00e7\u00e3o no seu neg\u00f3cio?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">Agora que j\u00e1 vimos como a gamifica\u00e7\u00e3o vem sendo utilizada negativamente no programa de cr\u00e9dito social da China, voc\u00ea j\u00e1 sabe quais s\u00e3o os comportamentos que a gamifica\u00e7\u00e3o \u00e9 capaz de modificar dentro do seu neg\u00f3cio, mas de forma positiva. Que tal falarmos como voc\u00ea pode aplic\u00e1-la?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"1_8211_Determine_um_objetivo\"><b><span data-contrast=\"auto\">#1 &#8211; Determine um objetivo<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">A primeira coisa que precisa ser feita \u00e9 a determina\u00e7\u00e3o de um objetivo, ou seja, porque o projeto de gamifica\u00e7\u00e3o ir\u00e1 ser implementado.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Para isso, \u00e9 necess\u00e1rio envolver os colaboradores e entender quais s\u00e3o as necessidades da empresa neste primeiro momento.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, a partir do que cada colaborador falar \u00e9 poss\u00edvel planejar a aplica\u00e7\u00e3o da gamifica\u00e7\u00e3o, de acordo com os resultados que a empresa busca.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Portanto, \u00e9 aqui que todo o restante da atividade ser\u00e1 orientado, afinal de contas, se n\u00e3o existe um ponto de foco, qualquer lugar que acertar serve.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Entre os objetivos mais comuns est\u00e3o conseguir melhorar a integra\u00e7\u00e3o do time, desenvolver novas habilidade se claro, motivar um comportamento melhor da equipe.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00c9 importante que, ao determinar qual ser\u00e1 o objetivo da empresa, seja colocado em an\u00e1lise para ver se a partir do resultado objetivo \u00e9 poss\u00edvel:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Especificar;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Mensurar;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Se trata de um objetivo que d\u00e1 para atingir;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u00c9 uma meta realista;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Existe um per\u00edodo de come\u00e7o e fim da aplica\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Por fim, voc\u00ea pode definir quais s\u00e3o as metas e os n\u00fameros que deseja alcan\u00e7ar com a aplica\u00e7\u00e3o da gamifica\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><em><strong><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div  id=\"_ytid_59906\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/SZnSuJ6B4xs?enablejsapi=1&autoplay=0&cc_load_policy=0&iv_load_policy=1&loop=0&modestbranding=0&fs=1&playsinline=0&controls=1&color=red&cc_lang_pref=&rel=0&autohide=2&theme=dark&\" class=\"__youtube_prefs__ epyt-facade no-lazyload\" data-epautoplay=\"1\" ><img data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\" alt=\"YouTube player\" src=\"https:\/\/i.ytimg.com\/vi\/SZnSuJ6B4xs\/maxresdefault.jpg\" title=\"\"><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div><\/figure><\/strong><\/em><\/p>\n<h3><span id=\"2_Defina_as_suas_metricas\"><b><span data-contrast=\"auto\">#2 \u2013 Defina as suas m\u00e9tricas<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Para voc\u00ea ter a condi\u00e7\u00e3o de realizar o acompanhamento da sua estrat\u00e9gia \u00e9 fundamental que consiga acompanhar as m\u00e9tricas, afinal de contas, se n\u00e3o tem como medir, n\u00e3o tem como acompanhar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, para determinar as m\u00e9tricas, \u00e9 preciso estabelecer quais ser\u00e3o os crit\u00e9rios de avalia\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Se a sua empresa deseja medir o engajamento de um setor, ent\u00e3o \u00e9 preciso optar por uma m\u00e9trica que ajude a verificar isso.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Neste caso, em cada atividade \u00e9 contabilizada a quantidade de pessoas que compareceram frente a quantidade de colaboradores no setor.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Trata-se ent\u00e3o de uma m\u00e9trica, pois, voc\u00ea \u00e9 capaz de descobrir se os resultados est\u00e3o dentro do esperado.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"3_Defina_quais_serao_as_regras_do_jogo\"><b><span data-contrast=\"auto\">#3 \u2013 Defina quais ser\u00e3o as regras do jogo<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Agora que as m\u00e9tricas est\u00e3o definidas, chegou o momento de voc\u00ea criar as regras que ir\u00e3o controlar o jogo e guiar os colaboradores dentro da din\u00e2mica.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Essas regras ir\u00e3o servir como orientar a equipe, levando em conta as limita\u00e7\u00f5es, tornando a din\u00e2mica o mais justa poss\u00edvel e mensur\u00e1vel.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, a partir delas voc\u00ea consegue criar recompensas justas dentro de um progresso coerente, al\u00e9m de manter a equipe engajada, sem ningu\u00e9m quebrando regras.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"4_Encontre_uma_recompensa_que_deixe_todos_felizes\"><b><span data-contrast=\"auto\">#4 \u2013 Encontre uma recompensa que deixe todos felizes<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Agora que a empresa tem as regras, \u00e9 essencial escolher como voc\u00ea vai recompensar os colaboradores.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Este \u00e9 um momento que se deve reunir o time para poder entender do que eles gostam e o que far\u00e1 todos felizes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Essa \u00e9 uma etapa fundamental para o sucesso da gamifica\u00e7\u00e3o, principalmente quando o objetivo \u00e9 engajar mais o time.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As possibilidades de recompensas s\u00e3o diversas, variando muito de gostos para gostos, entretanto, \u00e9 improv\u00e1vel que n\u00e3o exista algo que todos gostem.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Descubra o que \u00e9 e recompense o time.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"5_Monte_o_jogo\"><b><span data-contrast=\"auto\">#5 \u2013 Monte o jogo<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Agora que voc\u00ea sabe os objetivos, as m\u00e9tricas, as regras e a recompensa, chegou o momento de determinar como ser\u00e1 o jogo. Ou seja, como voc\u00ea vai aplicar o jogo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, voc\u00ea vai precisar responder algumas perguntas antes de montar o jogo, como:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ser\u00e1 necess\u00e1rio um software integrado, que mostrar\u00e1 o avan\u00e7o de cada integrante ou ser\u00e1 tudo anotado \u00e0 m\u00e3o?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Que tipo de din\u00e2mica a empresa deseja aplicar?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Voc\u00ea vai precisar analisar tudo isso.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m disso, existem \u00f3timas empresas como a NOME DA EMPRESA, que pode te ajudar preparando um jogo de gamifica\u00e7\u00e3o perfeito para o seu time.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"6_Comunique_a_equipe_do_jogo\"><b><span data-contrast=\"auto\">#6 \u2013 Comunique a equipe do jogo<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">Com todas as aplica\u00e7\u00f5es prontas, est\u00e1 na hora de comunicar o time que eles ir\u00e3o passar por um treinamento divertido, mas que visa um resultado espec\u00edfico.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A maneira de comunicar o time varia, mas, o que deve ser preservado \u00e9 a certeza que todos est\u00e3o sabendo da atividade.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As orienta\u00e7\u00f5es podem ser feitas pessoalmente ou por e-mail, al\u00e9m de o gestor ficar dispon\u00edvel para responder d\u00favidas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">N\u00e3o esque\u00e7a de mostrar para a equipe a import\u00e2ncia do treinamento para que todos se sintam motivados para participar de maneira ativa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"7_Monitore\"><b><span data-contrast=\"auto\">#7 \u2013 Monitore<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Com a equipe avan\u00e7ando no jogo, comece a monitorar os resultados e veja como est\u00e3o se saindo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m disso, esse \u00e9 um bom momento para avaliar se o resultado est\u00e1 dentro da expectativa que acreditava importante ou n\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Para finalizar, voc\u00ea precisa analisar quais foram as principais dificuldades que o time teve e como melhorar esses aspectos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, \u00e9 essencial dividir cada uma das etapas, pois somente assim eles conseguir\u00e3o dar suas respectivas observa\u00e7\u00f5es e consiga levar a empresa ao cumprimento da meta.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Nesse artigo, n\u00f3s vimos que o cr\u00e9dito social na China utiliza a gamifica\u00e7\u00e3o para moldar o comportamento dos cidad\u00e3os daquele pa\u00eds. Contudo, vimos tamb\u00e9m que, para al\u00e9m do cr\u00e9dito social e ideias similares, \u00e9 poss\u00edvel <a href=\"https:\/\/www.gamefic.me\/blog\/o-que-e-gamificacao-o-guia-definitivo\/\" target=\"_blank\" rel=\"noopener\">utilizar a gamifica\u00e7\u00e3o<\/a> de maneira positiva nos neg\u00f3cios em geral.<\/p>\n<p><em><strong><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div  id=\"_ytid_61289\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/AeBJnamhsM4?enablejsapi=1&autoplay=0&cc_load_policy=0&iv_load_policy=1&loop=0&modestbranding=0&fs=1&playsinline=0&controls=1&color=red&cc_lang_pref=&rel=0&autohide=2&theme=dark&\" class=\"__youtube_prefs__ epyt-facade no-lazyload\" data-epautoplay=\"1\" ><img data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\" alt=\"YouTube player\" src=\"https:\/\/i.ytimg.com\/vi\/AeBJnamhsM4\/maxresdefault.jpg\" title=\"\"><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div><\/figure><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ap\u00f3s passar por uma grande fase de teste, que vem acontecendo desde 2014, o cr\u00e9dito social na China foi finalmente lan\u00e7ado, mas, a que se refere esse termo?\u00a0 Por que ele est\u00e1 dando o que falar e o que ele tem a ver com gamifica\u00e7\u00e3o? \u00c9 justamente sobre isso que iremos abordar neste post.\u00a0 Se&hellip; <a class=\"more-link\" href=\"\/blog\/credito-social-na-china\/\">Continuar lendo <span class=\"screen-reader-text\">Cr\u00e9dito social na China: como usar a gamifica\u00e7\u00e3o para induzir comportamentos desejados<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":11675,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,195],"tags":[],"_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/11674"}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=11674"}],"version-history":[{"count":6,"href":"\/blog\/wp-json\/wp\/v2\/posts\/11674\/revisions"}],"predecessor-version":[{"id":12701,"href":"\/blog\/wp-json\/wp\/v2\/posts\/11674\/revisions\/12701"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/media\/11675"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=11674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=11674"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=11674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}