{"id":11725,"date":"2023-04-18T14:21:38","date_gmt":"2023-04-18T17:21:38","guid":{"rendered":"\/blog\/?p=11725"},"modified":"2024-03-10T17:17:00","modified_gmt":"2024-03-10T20:17:00","slug":"o-que-e-gamificacao-em-vendas","status":"publish","type":"post","link":"\/blog\/o-que-e-gamificacao-em-vendas\/","title":{"rendered":"Gamifica\u00e7\u00e3o em vendas: como implementar em sua empresa"},"content":{"rendered":"<p><span data-contrast=\"auto\">A gamifica\u00e7\u00e3o em vendas \u00e9 uma \u00f3tima estrat\u00e9gia que pode oferecer grandes resultados para o seu neg\u00f3cio de duas maneiras.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A primeira \u00e9 aplicar estrat\u00e9gias para a sua equipe de vendas. Por outro lado, existe tamb\u00e9m a possibilidade de implantar ao cliente final.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mas, o que significa esse termo e como a sua empresa pode aderir ao modelo? Confirma esse post at\u00e9 o final, pois, abordaremos tudo o que precisa saber sobre o assunto!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Boa leitura!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span id=\"O_que_e_gamificacao_em_vendas\"><b><span data-contrast=\"auto\">O que \u00e9 gamifica\u00e7\u00e3o em vendas?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2><div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">&Iacute;ndice<\/p><ul class=\"toc_list\"><li><a href=\"#O_que_e_gamificacao_em_vendas\"><span class=\"toc_number toc_depth_1\">1<\/span> O que \u00e9 gamifica\u00e7\u00e3o em vendas?\u00a0<\/a><\/li><li><a href=\"#Quais_sao_os_elementos_da_gamificacao_em_vendas\"><span class=\"toc_number toc_depth_1\">2<\/span> Quais s\u00e3o os elementos da gamifica\u00e7\u00e3o em vendas?\u00a0<\/a><ul><li><a href=\"#8211_Storytelling\"><span class=\"toc_number toc_depth_2\">2.1<\/span> &#8211; Storytelling<\/a><\/li><li><a href=\"#8211_Avatar\"><span class=\"toc_number toc_depth_2\">2.2<\/span> &#8211; Avatar<\/a><\/li><li><a href=\"#8211_Missoes\"><span class=\"toc_number toc_depth_2\">2.3<\/span> &#8211; Miss\u00f5es<\/a><\/li><li><a href=\"#8211_Desafios\"><span class=\"toc_number toc_depth_2\">2.4<\/span> &#8211; Desafios<\/a><\/li><li><a href=\"#8211_Feedback\"><span class=\"toc_number toc_depth_2\">2.5<\/span> &#8211; Feedback<\/a><\/li><li><a href=\"#8211_Ranking\"><span class=\"toc_number toc_depth_2\">2.6<\/span> &#8211; Ranking<\/a><\/li><li><a href=\"#8211_Recompensas\"><span class=\"toc_number toc_depth_2\">2.7<\/span> &#8211; Recompensas\u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#Quais_sao_as_vantagens_de_gamificar_o_seu_time_comercial\"><span class=\"toc_number toc_depth_1\">3<\/span> Quais s\u00e3o as vantagens de gamificar o seu time comercial?\u00a0<\/a><ul><li><a href=\"#8211_Criacao_de_um_time_mais_preparado\"><span class=\"toc_number toc_depth_2\">3.1<\/span> &#8211; Cria\u00e7\u00e3o de um time mais preparado<\/a><\/li><li><a href=\"#8211_Desenvolve_habilidades_de_vendas_mais_rapido\"><span class=\"toc_number toc_depth_2\">3.2<\/span> &#8211; Desenvolve habilidades de vendas mais r\u00e1pido<\/a><\/li><li><a href=\"#8211_Equipe_motivada\"><span class=\"toc_number toc_depth_2\">3.3<\/span> &#8211; Equipe motivada<\/a><\/li><li><a href=\"#8211_Mensura_os_resultados\"><span class=\"toc_number toc_depth_2\">3.4<\/span> &#8211; Mensura os resultados<\/a><\/li><\/ul><\/li><li><a href=\"#Como_voce_pode_aplicar_a_gamificacao_em_vendas_na_sua_empresa\"><span class=\"toc_number toc_depth_1\">4<\/span> Como voc\u00ea pode aplicar a gamifica\u00e7\u00e3o em vendas na sua empresa?\u00a0<\/a><ul><li><a href=\"#1_8211_Defina_um_objetivo\"><span class=\"toc_number toc_depth_2\">4.1<\/span> #1 &#8211; Defina um objetivo<\/a><\/li><li><a href=\"#2_8211_Defina_como_a_historia_sera_contada_para_resolver_o_problema\"><span class=\"toc_number toc_depth_2\">4.2<\/span> #2 &#8211; Defina como a hist\u00f3ria ser\u00e1 contada para resolver o problema<\/a><\/li><li><a href=\"#3_8211_Quais_sao_as_regras_do_jogo\"><span class=\"toc_number toc_depth_2\">4.3<\/span> #3 &#8211; Quais s\u00e3o as regras do jogo?\u00a0<\/a><\/li><li><a href=\"#4_8211_Crie_avatares\"><span class=\"toc_number toc_depth_2\">4.4<\/span> #4 &#8211; Crie avatares<\/a><\/li><li><a href=\"#5_8211_Encontre_os_indicadores\"><span class=\"toc_number toc_depth_2\">4.5<\/span> #5 &#8211; Encontre os indicadores<\/a><\/li><li><a href=\"#8211_Avalie_os_resultados\"><span class=\"toc_number toc_depth_2\">4.6<\/span> &#8211; Avalie os resultados<\/a><\/li><li><a href=\"#8211_Recompense_os_vencedores\"><span class=\"toc_number toc_depth_2\">4.7<\/span> &#8211; Recompense os vencedores<\/a><\/li><\/ul><\/li><li><a href=\"#4_empresas_que_usam_gamificacao_em_seu_time_comercial\"><span class=\"toc_number toc_depth_1\">5<\/span> 4 empresas que usam gamifica\u00e7\u00e3o em seu time comercial\u00a0<\/a><ul><li><a href=\"#Parceiro_Gamefic\"><span class=\"toc_number toc_depth_2\">5.1<\/span> Parceiro Gamefic<\/a><\/li><li><a href=\"#1_Dominos_Pizza\"><span class=\"toc_number toc_depth_2\">5.2<\/span> #1 \u2013 Domino\u2019s Pizza\u00a0<\/a><\/li><li><a href=\"#2_Salesforce\"><span class=\"toc_number toc_depth_2\">5.3<\/span> #2 \u2013 Salesforce<\/a><\/li><li><a href=\"#3_HP\"><span class=\"toc_number toc_depth_2\">5.4<\/span> #3 \u2013 HP<\/a><\/li><li><a href=\"#4_Gerdau\"><span class=\"toc_number toc_depth_2\">5.5<\/span> #4 \u2013 Gerdau\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n<p><span data-contrast=\"auto\">De forma simples, <a href=\"https:\/\/www.gamefic.me\/blog\/o-que-e-gamificacao-o-guia-definitivo\/\" target=\"_blank\" rel=\"noopener\">gamifica\u00e7\u00e3o<\/a> \u00e9 o nome dado para uma estrat\u00e9gia que visa ensinar conceitos e atividades complexas de maneira simples, utilizando o design e din\u00e2micas de jogos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A ideia \u00e9 que o usu\u00e1rio n\u00e3o se torne apenas um passivo da informa\u00e7\u00e3o que recebe, mas o fa\u00e7a isso de maneira ativa, participando e aplicando o que est\u00e1 sendo aprendido.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ao falarmos em gamifica\u00e7\u00e3o em vendas, estamos falando na aplica\u00e7\u00e3o do conceito focado no setor de vendas, seja voltado ao time interno, ou seja, aos vendedores ou ao cliente final.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Para que seja muito bem aplicado, \u00e9 necess\u00e1rio que a <a href=\"https:\/\/www.gamefic.me\/blog\/o-que-e-gamificacao-em-vendas\/\" target=\"_blank\" rel=\"noopener\">gamifica\u00e7\u00e3o em vendas<\/a> contenha alguns elementos espec\u00edficos, como falaremos abaixo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span id=\"Quais_sao_os_elementos_da_gamificacao_em_vendas\"><b><span data-contrast=\"auto\">Quais s\u00e3o os elementos da gamifica\u00e7\u00e3o em vendas?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2>\n<h3><span id=\"8211_Storytelling\"><b><span data-contrast=\"auto\">&#8211; Storytelling<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">O primeiro elemento da lista para que possa ser aplicado a gamifica\u00e7\u00e3o em vendas \u00e9 a hist\u00f3ria por tr\u00e1s da estrat\u00e9gia.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Isso quer dizer o qu\u00ea? Quer dizer que o jogo precisa ser contextualizado de uma maneira que as pessoas consigam entender que o game representa uma situa\u00e7\u00e3o da realidade.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m disso, construir uma boa hist\u00f3ria ser\u00e1 essencial para manter os colaboradores ou mesmo os clientes focados em continuar jogando.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Avatar\"><b><span data-contrast=\"auto\">&#8211; Avatar<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Toda hist\u00f3ria precisa de um personagem e \u00e9 importante que cada vendedor tenha o seu pr\u00f3prio.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00c9 justamente esse elemento que vai ajudar o seu time a se envolver na hist\u00f3ria, se tornando mais participativo no jogo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O interessante \u00e9 que voc\u00ea pode se utilizar deste elemento para poder manter o colaborador entretido.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Conforme ele vai passando dos desafios e miss\u00f5es, \u00e9 poss\u00edvel premiar com novos adere\u00e7os, roupas e assim por diante, deixando o avatar ainda mais personalizado.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Missoes\"><b><span data-contrast=\"auto\">&#8211; Miss\u00f5es<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">N\u00e3o tem como o usu\u00e1rio continuar jogando sem que existam miss\u00f5es que o motive a passar de fases.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Conseguir mostrar o progresso de cada um conforme as fases v\u00e3o terminando e as etapas est\u00e3o sendo conclu\u00eddas, ir\u00e1 ajudar muito na motiva\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, as chances de o colaborador abandonar a atividade tendem a ser menores, al\u00e9m de gerar uma competi\u00e7\u00e3o saud\u00e1vel entre todos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Desafios\"><b><span data-contrast=\"auto\">&#8211; Desafios<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Diferente de miss\u00e3o, que data o caminho que o usu\u00e1rio precisa percorrer, os desafios est\u00e3o relacionados a dificuldade que o participante ter\u00e1 para executar as atividades.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00c9 importante que aqui voc\u00ea pare para analisar com cuidado, pois \u00e9 preciso ter equil\u00edbrio entre algo muito dif\u00edcil, que far\u00e1 os vendedores desistir ao ponto de ser muito f\u00e1cil, onde eles n\u00e3o se sentir\u00e3o t\u00e3o motivados.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O ideal \u00e9 come\u00e7ar de maneira simples e ir aumentando a dificuldade conforme eles v\u00e3o avan\u00e7ando nos n\u00edveis.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Feedback\"><b><span data-contrast=\"auto\">&#8211; Feedback<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Outro elemento que n\u00e3o pode faltar na aplica\u00e7\u00e3o da gamifica\u00e7\u00e3o em vendas \u00e9 o feedback, pois ele \u00e9 um fator essencial para apontar se o vendedor est\u00e1 indo bem ou n\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, ser\u00e1 de suma import\u00e2ncia mostrar onde o vendedor progrediu, onde ele n\u00e3o foi t\u00e3o bem e como ele pode melhorar esses aspectos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Essas a\u00e7\u00f5es s\u00e3o fundamentais, principalmente, em situa\u00e7\u00f5es de treinamento, onde o vendedor atua tamb\u00e9m, na pr\u00e1tica, pois, ele pode analisar e ent\u00e3o melhorar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Ranking\"><b><span data-contrast=\"auto\">&#8211; Ranking<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">O ranking \u00e9 uma maneira visual de mostrar ao vendedor o quanto ele est\u00e1 indo bem, o que os motivar\u00e1 a continuar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Recompensas\"><b><span data-contrast=\"auto\">&#8211; Recompensas<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">Por fim, temos o elemento mais importante dentro do processo de gamifica\u00e7\u00e3o em vendas, a recompensa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00c9 ele que ser\u00e1 o maior motivador de manter os seus vendedores trabalhando duro para alcan\u00e7ar as metas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m disso, durante as miss\u00f5es, voc\u00ea deve recompensar com alguma coisa, cada fase e n\u00edvel conclu\u00eddo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">N\u00e3o precisa ser pr\u00eamios f\u00edsicos, mas itens dentro do pr\u00f3prio jogo e afins.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><em><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div  id=\"_ytid_60611\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/iZM3wNiza_4?enablejsapi=1&autoplay=0&cc_load_policy=0&iv_load_policy=1&loop=0&modestbranding=0&fs=1&playsinline=0&controls=1&color=red&cc_lang_pref=&rel=0&autohide=2&theme=dark&\" class=\"__youtube_prefs__ epyt-facade no-lazyload\" data-epautoplay=\"1\" ><img data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\" alt=\"YouTube player\" src=\"https:\/\/i.ytimg.com\/vi\/iZM3wNiza_4\/maxresdefault.jpg\" title=\"\"><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div><\/figure><\/em><\/strong><\/p>\n<h2><span id=\"Quais_sao_as_vantagens_de_gamificar_o_seu_time_comercial\"><b><span data-contrast=\"auto\">Quais s\u00e3o as vantagens de gamificar o seu time comercial?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2>\n<h3><span id=\"8211_Criacao_de_um_time_mais_preparado\"><b><span data-contrast=\"auto\">&#8211; Cria\u00e7\u00e3o de um time mais preparado<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Ao utilizar a gamifica\u00e7\u00e3o no seu <a href=\"https:\/\/www.gamefic.me\/blog\/3-dicas-de-gestao-do-futuro\/\" target=\"_blank\" rel=\"noopener\">setor de vendas<\/a>, voc\u00ea consegue desenvolver uma equipe melhor para atender os clientes, gerando melhores resultados ao neg\u00f3cio.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A cada dia que passa os consumidores se tornam exigentes e desejam um atendimento personalizado e de qualidade.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Para isso, treinamentos pr\u00e1ticos e gamificados podem te ajudar a verificar quais s\u00e3o os melhores da equipe e quais precisam desenvolver outras t\u00e9cnicas para encantar o cliente e assim, vender mais.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Desenvolve_habilidades_de_vendas_mais_rapido\"><b><span data-contrast=\"auto\">&#8211; Desenvolve habilidades de vendas mais r\u00e1pido<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Atrav\u00e9s dos elementos de gamifica\u00e7\u00e3o os vendedores passam a se sentir mais envolvidos e participativos no jogo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, essa estrat\u00e9gia de aprendizagem tende a oferecer melhores resultados que um m\u00e9todo de ensino tradicional.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Isso acontece porque a gamifica\u00e7\u00e3o oferece uma maior assimila\u00e7\u00e3o e reten\u00e7\u00e3o de conhecimento, facilitando o entendimento dos conceitos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Para isso, contextualizar com o elemento de Storytelling \u00e9 essencial.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Equipe_motivada\"><b><span data-contrast=\"auto\">&#8211; Equipe motivada<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Ao entrar em contato com uma maneira nova de aprender e ter o seu reconhecimento de esfor\u00e7o exposto a partir do programa de pontos, fica muito mais simples manter o time motivado.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m disso, com a <a href=\"https:\/\/www.gamefic.me\/blog\/dinamicas-de-grupo-para-motivar-seu-time-de-vendas\/\" target=\"_blank\" rel=\"noopener\">recompensa sendo interessante<\/a> para aqueles que finalizaram todas as fases do jogo, a motiva\u00e7\u00e3o, com certeza, ter\u00e1 um up.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Entretanto, essa motiva\u00e7\u00e3o s\u00f3 se far\u00e1 presente se todos os elementos sugeridos serem anteriormente aplicados, pois, \u00e9 justamente o conjunto deles que gera o resultado desejado.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Mensura_os_resultados\"><b><span data-contrast=\"auto\">&#8211; Mensura os resultados<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Outro benef\u00edcio super interessante da gamifica\u00e7\u00e3o \u00e9 a facilidade de mensurar os resultados.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Atrav\u00e9s do conjunto de ferramentas oferecidas para avaliar o desempenho dos participantes, fica mais f\u00e1cil saber quem atingiu a meta.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A partir dos dados dos resultados \u00e9 poss\u00edvel verificar quais foram as estrat\u00e9gias adotadas e como elas podem ser aprimoradas e gerar ainda mais vendas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span id=\"Como_voce_pode_aplicar_a_gamificacao_em_vendas_na_sua_empresa\"><b><span data-contrast=\"auto\">Como voc\u00ea pode aplicar a gamifica\u00e7\u00e3o em vendas na sua empresa?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2>\n<h3><span id=\"1_8211_Defina_um_objetivo\"><b><span data-contrast=\"auto\">#1 &#8211; Defina um objetivo<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">A primeira coisa que voc\u00ea precisa fazer para aplicar a gamifica\u00e7\u00e3o em vendas na sua empresa \u00e9 definir um objetivo, ou seja, o porqu\u00ea voc\u00ea est\u00e1 fazendo isso.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00c9 essencial que voc\u00ea encontre um prop\u00f3sito para aplicar esse tipo de estrat\u00e9gia e estruturar toda a sua equipe de vendas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Alguns objetivos feitos focado na equipe de vendas, pode ser:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Aumentar as vendas do produto A;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Aumentar as vendas de maneira geral;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Obter um ticket m\u00e9dio maior;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Fazer com que o cliente leve dois ou mais produtos, etc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">O ideal ent\u00e3o \u00e9 que voc\u00ea comece pelo porqu\u00ea da sua empresa, encontrando um problema antes de querer implantar a solu\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, aplicar a gamifica\u00e7\u00e3o em vendas ser\u00e1 muito mais simples e, sem ele, ser\u00e1 imposs\u00edvel ter resultados.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"2_8211_Defina_como_a_historia_sera_contada_para_resolver_o_problema\"><b><span data-contrast=\"auto\">#2 &#8211; Defina como a hist\u00f3ria ser\u00e1 contada para resolver o problema<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Agora que voc\u00ea tem um problema para resolver, chegou o momento de criar uma hist\u00f3ria por tr\u00e1s dele.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A hist\u00f3ria \u00e9 um elemento muito importante para gerar engajamento dos participantes, al\u00e9m de oferecer um contexto entre o jogo e a realidade.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Portanto, criar um contexto e cen\u00e1rio para a sua hist\u00f3ria \u00e9 essencial para manter os seus vendedores engajados.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Voc\u00ea pode obter dados dos seus pr\u00f3prios colaboradores para entender as dificuldades e inclu\u00ed-las na sua hist\u00f3ria.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"3_8211_Quais_sao_as_regras_do_jogo\"><b><span data-contrast=\"auto\">#3 &#8211; Quais s\u00e3o as regras do jogo?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">Com um contexto criado, voc\u00ea est\u00e1 preparado para determinar quais ser\u00e3o as regras do jogo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">O que pode ser feito e o que n\u00e3o pode ser feito pelos participantes?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Quais s\u00e3o as regras centrais?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">O que deve ser feito para vender o jogo?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Que etapas devem ser passadas?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Como os pontos s\u00e3o dados e crit\u00e9rios para isso?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Tudo isso deve ser definido e apresentado para todos os participantes. Assim, nenhum ir\u00e1 se sentir em desvantagens por desconhecer o regulamento.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"4_8211_Crie_avatares\"><b><span data-contrast=\"auto\">#4 &#8211; Crie avatares<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Apesar de ser um elemento essencial para motivar e engajar os vendedores, muitas empresas esquecem de criar os avatares na gamifica\u00e7\u00e3o em vendas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Os avatares s\u00e3o uma das melhores formas de colocar os vendedores dentro do jogo. Se poss\u00edvel, inclusive, deixe que eles personalizem com adere\u00e7os pessoais.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A ideia \u00e9 que eles cuidem do personagem como cuidam de si mesmo, gerando uma conex\u00e3o emocional ao jogo e passarem a se dedicarem mais a alcan\u00e7arem os objetivos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"5_8211_Encontre_os_indicadores\"><b><span data-contrast=\"auto\">#5 &#8211; Encontre os indicadores<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Agora que a hist\u00f3ria est\u00e1 pronta para ser executada, escolha os melhores indicadores que ir\u00e3o dizer para voc\u00ea quem est\u00e1 indo bem e quem n\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Essa \u00e9 a melhor maneira de voc\u00ea conseguir entender como est\u00e1 indo o progresso de cada vendedor em dire\u00e7\u00e3o ao objetivo principal da empresa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m disso, \u00e9 a partir da mensura\u00e7\u00e3o que voc\u00ea vai conseguir entender futuramente o que aconteceu e como aprimorar essa primeira estrat\u00e9gia.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Avalie_os_resultados\"><b><span data-contrast=\"auto\">&#8211; Avalie os resultados<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Agora chegou o momento de voc\u00ea entender e avaliar os resultados e, de antem\u00e3o, j\u00e1 lhe aviso que ter os indicadores certos (falamos sobre isso no t\u00f3pico anterior) \u00e9 fundamental para obter o resultado esperado.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Entenda quem se destacou em cada etapa, como foi o processo, como isso foi poss\u00edvel aplicar no neg\u00f3cio e assim por diante.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Recompense_os_vencedores\"><b><span data-contrast=\"auto\">&#8211; Recompense os vencedores<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Por fim, chegou o momento de recompensar aqueles que se destacaram e obterem o melhor resultado poss\u00edvel na aplica\u00e7\u00e3o da gamifica\u00e7\u00e3o em vendas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Muitos, inclusive, s\u00f3 chegaram at\u00e9 aqui pelo pr\u00eamio que iriam conquistar, apesar de terem aprendido coisas novas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A recompensa precisa, antes de mais nada, ser algo que todos queiram e se sintam felizes por tentar obter.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Neste caso, algumas recompensas podem ser:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Desconto na loja;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Vale compras em marcas parceiras;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Dinheiro;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Viagem;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Folga extra, etc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">O ideal \u00e9 realizar uma pesquisa interna para entender o desejo de cada um.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><em><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div  id=\"_ytid_70920\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/u8M7PZ7dSIs?enablejsapi=1&autoplay=0&cc_load_policy=0&iv_load_policy=1&loop=0&modestbranding=0&fs=1&playsinline=0&controls=1&color=red&cc_lang_pref=&rel=0&autohide=2&theme=dark&\" class=\"__youtube_prefs__ epyt-facade no-lazyload\" data-epautoplay=\"1\" ><img data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\" alt=\"YouTube player\" src=\"https:\/\/i.ytimg.com\/vi\/u8M7PZ7dSIs\/maxresdefault.jpg\" title=\"\"><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div><\/figure><\/em><\/strong><\/p>\n<h2><span id=\"4_empresas_que_usam_gamificacao_em_seu_time_comercial\"><b><span data-contrast=\"auto\">4 empresas que usam gamifica\u00e7\u00e3o em seu time comercial<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2>\n<p>Antes de falarmos sobre as 4 empresas que usam gamifica\u00e7\u00e3o em seu time comercial, conhe\u00e7a um de nossos parceiros.<\/p>\n<h3><span id=\"Parceiro_Gamefic\"><strong>Parceiro Gamefic<\/strong><\/span><\/h3>\n<p>Um exemplo interessante de gamifica\u00e7\u00e3o que aplicamos \u00e9 na \u00e1rea de seguran\u00e7a patrimonial. Na cidade de Uberl\u00e2ndia, por exemplo, temos como clientes a <a href=\"https:\/\/www.grupoforcatarefa.com\" target=\"_blank\" rel=\"noopener\">For\u00e7a Tarefa<\/a>. Podemos falar com seguran\u00e7a, com o perd\u00e3o do trocadilho, que esta \u00e9 a \u00fanica empresa da \u00e1rea cidade que usa gamifica\u00e7\u00e3o.<\/p>\n<h3><span id=\"1_Dominos_Pizza\"><b><span data-contrast=\"auto\">#1 \u2013 Domino\u2019s Pizza<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">Considerada uma das maiores empresas do setor de alimenta\u00e7\u00e3o, o Domino\u2019s Pizza utiliza a gamifica\u00e7\u00e3o para manter a sua equipe engajada.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Chamado de Pizza Maker, a ideia do projeto \u00e9 tentar engajar melhor os funcion\u00e1rios para que eles tenham um desempenho maior na empresa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">De acordo com os resultados, os colaboradores s\u00e3o recompensados, mas, podem continuar buscando melhorar a pontua\u00e7\u00e3o do jogo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O foco principal do game \u00e9 fazer com que a equipe domine completamente o menu e seja capaz de produzir as pizzas com rapidez.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"2_Salesforce\"><b><span data-contrast=\"auto\">#2 \u2013 Salesforce<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Pensando em criar um clima de competi\u00e7\u00e3o entre os colaboradores, mas sempre de maneira saud\u00e1vel, o Salesforce decidiu criar um aplicativo de vendas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">De maneira simples, a empresa implantou a gamifica\u00e7\u00e3o e inseriu uma barra de progresso de cada colaborador.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, a cada venda que a equipe realizava mais um ponto era somado para o vendedor.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O interessante \u00e9 que, para atrair mais os vendedores, a empresa os deixou criarem um guia de recompensas pr\u00f3prios, que iriam recebendo conforme iam vendendo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"3_HP\"><b><span data-contrast=\"auto\">#3 \u2013 HP<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Uma das maiores empresas de tecnologia do mundo tamb\u00e9m se utiliza da gamifica\u00e7\u00e3o para satisfazer os mais de um bilh\u00e3o de clientes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Para manter a equipe motivada, eles criaram um aplicativo para poder treinar melhor a equipe de vendas quando o assunto era seguran\u00e7a cibern\u00e9tica.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A cada m\u00f3dulo finalizado eles ganhavam pontos que poderiam ser trocados por pr\u00eamios ao final do curso.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"4_Gerdau\"><b><span data-contrast=\"auto\">#4 \u2013 Gerdau<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">Por fim, n\u00e3o poder\u00edamos deixar de falar da Gerdau, que se utilizou da gamifica\u00e7\u00e3o para conseguir promover um treinamento de seguran\u00e7a ao time.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Para isso a empresa aproveitou a realidade virtual em todas as unidades da empresa espalhadas no mundo inteiro.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">No total, 2.500 funcion\u00e1rios participaram da atividade em um per\u00edodo de uma semana.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A atividade consistia em entrar em um pavilh\u00e3o industrial com os \u00f3culos de RV. Ao caminhar, cada colaborador precisava identificar os riscos de acidente entre alto, m\u00e9dio e baixo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ap\u00f3s passar pelo pavilh\u00e3o, o usu\u00e1rio recebe o feedback mencionando os riscos que ele n\u00e3o conseguiu identificar, somando determinados pontos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">No final do processo, os melhores eram premiados, gerando uma competi\u00e7\u00e3o saud\u00e1vel e divertida entre os membros.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><em><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div  id=\"_ytid_98790\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/HMyVIfeN940?enablejsapi=1&autoplay=0&cc_load_policy=0&iv_load_policy=1&loop=0&modestbranding=0&fs=1&playsinline=0&controls=1&color=red&cc_lang_pref=&rel=0&autohide=2&theme=dark&\" class=\"__youtube_prefs__ epyt-facade no-lazyload\" data-epautoplay=\"1\" ><img data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\" alt=\"YouTube player\" src=\"https:\/\/i.ytimg.com\/vi\/HMyVIfeN940\/maxresdefault.jpg\" title=\"\"><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div><\/figure><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A gamifica\u00e7\u00e3o em vendas \u00e9 uma \u00f3tima estrat\u00e9gia que pode oferecer grandes resultados para o seu neg\u00f3cio de duas maneiras.\u00a0 A primeira \u00e9 aplicar estrat\u00e9gias para a sua equipe de vendas. Por outro lado, existe tamb\u00e9m a possibilidade de implantar ao cliente final.\u00a0 Mas, o que significa esse termo e como a sua empresa pode&hellip; <a class=\"more-link\" href=\"\/blog\/o-que-e-gamificacao-em-vendas\/\">Continuar lendo <span class=\"screen-reader-text\">Gamifica\u00e7\u00e3o em vendas: como implementar em sua empresa<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":11726,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[618,235,7,195,196,5],"tags":[15,386,71,790],"_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/11725"}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=11725"}],"version-history":[{"count":12,"href":"\/blog\/wp-json\/wp\/v2\/posts\/11725\/revisions"}],"predecessor-version":[{"id":12698,"href":"\/blog\/wp-json\/wp\/v2\/posts\/11725\/revisions\/12698"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/media\/11726"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=11725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=11725"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=11725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}