{"id":11734,"date":"2023-04-20T14:30:54","date_gmt":"2023-04-20T17:30:54","guid":{"rendered":"\/blog\/?p=11734"},"modified":"2024-03-10T17:27:59","modified_gmt":"2024-03-10T20:27:59","slug":"trade-marketing-e-gamificacao","status":"publish","type":"post","link":"\/blog\/trade-marketing-e-gamificacao\/","title":{"rendered":"Trade Marketing e Gamifica\u00e7\u00e3o: como usar a gamifica\u00e7\u00e3o para impulsionar suas vendas"},"content":{"rendered":"<p><span data-contrast=\"auto\">O Trade Marketing \u00e9 uma das melhores estrat\u00e9gias para serem implantadas em um modelo de neg\u00f3cio que deseja obter mais vendas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Entretanto, o processo, por si s\u00f3, n\u00e3o \u00e9 simples e \u00e9 preciso estudo, entendendo do conceito, do produto e do cliente para que seja muito bem aplicado.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m disso, a utiliza\u00e7\u00e3o de ferramentas espec\u00edficas, como a Gamifica\u00e7\u00e3o, pode contribuir para os promotores do produto e gerar melhores resultados.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Quer saber como aplicar essa estrat\u00e9gia e obter melhores resultados? Confira este conte\u00fado at\u00e9 o final! Boa leitura!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span id=\"O_que_e_Trade_Marketing\"><b><span data-contrast=\"auto\">O que \u00e9 Trade Marketing?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2><div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">&Iacute;ndice<\/p><ul class=\"toc_list\"><li><a href=\"#O_que_e_Trade_Marketing\"><span class=\"toc_number toc_depth_1\">1<\/span> O que \u00e9 Trade Marketing?\u00a0<\/a><\/li><li><a href=\"#Para_que_serve_o_Trade_Marketing\"><span class=\"toc_number toc_depth_1\">2<\/span> Para que serve o Trade Marketing?\u00a0<\/a><\/li><li><a href=\"#Como_melhorar_as_campanhas_de_Trade_Marketing\"><span class=\"toc_number toc_depth_1\">3<\/span> Como melhorar as campanhas de Trade Marketing?\u00a0<\/a><ul><li><a href=\"#8211_Faca_mais_Merchandising\"><span class=\"toc_number toc_depth_2\">3.1<\/span> &#8211; Fa\u00e7a mais Merchandising<\/a><\/li><li><a href=\"#8211_Mantenha_os_produtos_sempre_com_design_atrativo\"><span class=\"toc_number toc_depth_2\">3.2<\/span> &#8211; Mantenha os produtos sempre com design atrativo<\/a><\/li><li><a href=\"#8211_Ofereca_experimentacao\"><span class=\"toc_number toc_depth_2\">3.3<\/span> &#8211; Ofere\u00e7a experimenta\u00e7\u00e3o<\/a><\/li><\/ul><\/li><li><a href=\"#Como_planejar_uma_boa_estrategia_de_Trade_Marketing\"><span class=\"toc_number toc_depth_1\">4<\/span> Como planejar uma boa estrat\u00e9gia de Trade Marketing?\u00a0<\/a><ul><li><a href=\"#8211_Faca_uma_pesquisa_de_mercado\"><span class=\"toc_number toc_depth_2\">4.1<\/span> &#8211; Fa\u00e7a uma pesquisa de mercado<\/a><\/li><li><a href=\"#8211_Crie_um_planejamento_solido\"><span class=\"toc_number toc_depth_2\">4.2<\/span> &#8211; Crie um planejamento s\u00f3lido<\/a><\/li><li><a href=\"#8211_Padronize_as_lojas_de_divulgacao\"><span class=\"toc_number toc_depth_2\">4.3<\/span> &#8211; Padronize as lojas de divulga\u00e7\u00e3o<\/a><\/li><li><a href=\"#8211_Escolha_as_metricas_do_Trade_Marketing\"><span class=\"toc_number toc_depth_2\">4.4<\/span> &#8211; Escolha as m\u00e9tricas do Trade Marketing<\/a><\/li><\/ul><\/li><li><a href=\"#Como_usar_a_gamificacao_para_aumentar_vendas_dentro_do_Trade_Marketing\"><span class=\"toc_number toc_depth_1\">5<\/span> Como usar a gamifica\u00e7\u00e3o para aumentar vendas dentro do Trade Marketing?\u00a0<\/a><ul><li><a href=\"#8211_Conecte_os_membros_da_equipe_a_partir_da_competicao_saudavel\"><span class=\"toc_number toc_depth_2\">5.1<\/span> &#8211; Conecte os membros da equipe a partir da competi\u00e7\u00e3o saud\u00e1vel<\/a><\/li><li><a href=\"#8211_Motiva_a_equipe\"><span class=\"toc_number toc_depth_2\">5.2<\/span> &#8211; Motiva a equipe<\/a><\/li><li><a href=\"#8211_Facilita_o_treinamento_de_vendas\"><span class=\"toc_number toc_depth_2\">5.3<\/span> &#8211; Facilita o treinamento de vendas\u00a0<\/a><\/li><li><a href=\"#8211_O_time_se_torna_mais_colaborativo\"><span class=\"toc_number toc_depth_2\">5.4<\/span> &#8211; O time se torna mais colaborativo<\/a><\/li><li><a href=\"#8211_Encontra_gargalos_rapidamente\"><span class=\"toc_number toc_depth_2\">5.5<\/span> &#8211; Encontra gargalos rapidamente<\/a><\/li><li><a href=\"#8211_Tente_lidar_melhor_com_as_objecoes\"><span class=\"toc_number toc_depth_2\">5.6<\/span> &#8211; Tente lidar melhor com as obje\u00e7\u00f5es<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/neilpatel.com\/br\/blog\/trade-marketing-o-que-e\/\" target=\"_blank\" rel=\"noopener\">O Trade Marketing<\/a> \u00e9 uma estrat\u00e9gia que ajuda o seu neg\u00f3cio a exigir os produtos da melhor maneira poss\u00edvel nos diversos canais de vendas da empresa, de forma que se torne atrativa aos potenciais clientes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Bem mais do que apenas posicionar o produto em uma prateleira para dar visibilidade, apresentar o item neste momento est\u00e1 diretamente ligado ao posicionamento da marca no mercado.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sem a aplica\u00e7\u00e3o desta estrat\u00e9gia \u00e9 improv\u00e1vel garantir que os produtos estejam no lugar certo e momento certo, de maneira que gere maiores vendas a empresa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Por se tratar de uma estrat\u00e9gia focada em empresas de varejo, o relacionamento com os pontos de vendas \u00e9 um dos fatores mais importantes para o seu sucesso.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Portanto, manter uma conex\u00e3o positiva com os varejistas \u00e9 essencial para ter um lugar de destaque na hora de divulgar a marca.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A rela\u00e7\u00e3o aqui \u00e9 de parceria mesmo e ambos os lados precisam estar ganhando com a exibi\u00e7\u00e3o do produto.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span id=\"Para_que_serve_o_Trade_Marketing\"><b><span data-contrast=\"auto\">Para que serve o Trade Marketing?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">De maneira bem simples e direta, o Trade Marketing \u00e9 utilizado em raz\u00e3o de um \u00fanico motivo, aumentar as vendas dos produtos da empresa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Muitas vezes isso acontece de forma indireta, entretanto o objetivo final \u00e9 sempre conseguir melhores resultados.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Uma das maneiras de aplicar o Trade Marketing \u00e9 com a\u00e7\u00f5es de merchandising, que nada mais \u00e9 do que oferecer uma degusta\u00e7\u00e3o gr\u00e1tis do produto enquanto os consumidores est\u00e3o caminhando entre os pontos de venda.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Se esse produto \u00e9 um chocolate em \u00e9poca de p\u00e1scoa, por exemplo, a empresa vai destacar o funcion\u00e1rio na loja, seja na roupa como no local para que o m\u00e1ximo de pessoa experimente o peda\u00e7o do produto para quem passa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Apesar de parecer ser um \u201cagrado\u201d, o objetivo \u00e9 mostrar que o sabor do chocolate \u00e9 incr\u00edvel e o consumidor decide compr\u00e1-lo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mas, al\u00e9m do benef\u00edcio de compra do produto, existem outras vantagens de se utilizar o Trade Marketing, como:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Sintonia entre equipes de marketing e vendas;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Gera\u00e7\u00e3o de insights;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Melhores parcerias;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Oferecer maior mix de produtos;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Aumentar o Faturamento;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Elevar o ticket m\u00e9dio.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><em><strong><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div  id=\"_ytid_25196\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/xR40wqotUbY?enablejsapi=1&autoplay=0&cc_load_policy=0&iv_load_policy=1&loop=0&modestbranding=0&fs=1&playsinline=0&controls=1&color=red&cc_lang_pref=&rel=0&autohide=2&theme=dark&\" class=\"__youtube_prefs__ epyt-facade no-lazyload\" data-epautoplay=\"1\" ><img data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\" alt=\"YouTube player\" src=\"https:\/\/i.ytimg.com\/vi\/xR40wqotUbY\/maxresdefault.jpg\" title=\"\"><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div><\/figure><\/strong><\/em><\/p>\n<h2><span id=\"Como_melhorar_as_campanhas_de_Trade_Marketing\"><b><span data-contrast=\"auto\">Como melhorar as campanhas de Trade Marketing?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2>\n<h3><span id=\"8211_Faca_mais_Merchandising\"><b><span data-contrast=\"auto\">&#8211; Fa\u00e7a mais Merchandising<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Merchandising para quem ainda n\u00e3o tem o conhecimento no termo, nada mais \u00e9 do que uma estrat\u00e9gia que ajuda o seu neg\u00f3cio a colocar um produto em condi\u00e7\u00f5es que ele se torne muito mais atraente aos olhos do p\u00fablico.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O que ir\u00e1 atrair o cliente pode variar, dependendo do que a empresa busca, como:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pre\u00e7o;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Log\u00edstica, etc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Al\u00e9m disso, para que a estrat\u00e9gia funcione adequadamente \u00e9 preciso que o produto esteja dispon\u00edvel em diferentes canais, atraindo o m\u00e1ximo de pessoas poss\u00edvel.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Uma das maneiras de fazer isso \u00e9 utilizando:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">V\u00eddeos;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">An\u00fancios;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Banners;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Posts nas redes sociais;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Blog posts, etc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">A ideia \u00e9 conseguir gerar o m\u00e1ximo de desejo poss\u00edvel para que, quando tiver acesso ao produto, ele querer comprar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Mantenha_os_produtos_sempre_com_design_atrativo\"><b><span data-contrast=\"auto\">&#8211; Mantenha os produtos sempre com design atrativo<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">A primeira coisa que tornar\u00e1 o seu neg\u00f3cio atraente \u00e9 o design dele, afinal de contas, ser\u00e1 a primeira coisa que a pessoa ir\u00e1 ver.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Uma pesquisa realizada pelo Portal Varejo apontou que 60% dos brasileiros avaliam a embalagem como o item mais importante, bem mais do que a pr\u00f3pria marca.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Portanto, conter uma comunica\u00e7\u00e3o visual adequada, al\u00e9m de uma embalagem bonita pode ser essencial para a sua estrat\u00e9gia de Trade Marketing ser um sucesso.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">T\u00e3o importante quanto a cria\u00e7\u00e3o do produto e sua qualidade, \u00e9 preciso criar tamb\u00e9m uma apresenta\u00e7\u00e3o que o destaque dos demais, superando a concorr\u00eancia.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Logo, conseguir um design mais atrativo te ajuda a captar melhor a aten\u00e7\u00e3o n\u00e3o somente dos seus parceiros, como tamb\u00e9m de quem comprar\u00e1.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Ofereca_experimentacao\"><b><span data-contrast=\"auto\">&#8211; Ofere\u00e7a experimenta\u00e7\u00e3o<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">No Trade Marketing, a experimenta\u00e7\u00e3o ganha um espa\u00e7o de destaque, pois, esse \u00e9 um dos aspectos mais importantes para conseguir atrair a aten\u00e7\u00e3o das pessoas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Essa estrat\u00e9gia deve, antes de tudo, ser oferecida nos pontos de vendas dos produtos, de maneira estrat\u00e9gica.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, o potencial cliente tem a oportunidade de experimentar o produto antes mesmo de comprar, o que diminui tamb\u00e9m as chances de as pessoas comprarem e acabarem n\u00e3o gostando.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m disso, a sua marca ter\u00e1 maiores chances de criar um p\u00fablico fiel, pois somente quem gostar do produto vai comprar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><em><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div  id=\"_ytid_22988\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/TrePQz8Bigs?enablejsapi=1&autoplay=0&cc_load_policy=0&iv_load_policy=1&loop=0&modestbranding=0&fs=1&playsinline=0&controls=1&color=red&cc_lang_pref=&rel=0&autohide=2&theme=dark&\" class=\"__youtube_prefs__ epyt-facade no-lazyload\" data-epautoplay=\"1\" ><img data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\" alt=\"YouTube player\" src=\"https:\/\/i.ytimg.com\/vi\/TrePQz8Bigs\/maxresdefault.jpg\" title=\"\"><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div><\/figure><\/em><\/strong><\/p>\n<h2><span id=\"Como_planejar_uma_boa_estrategia_de_Trade_Marketing\"><b><span data-contrast=\"auto\">Como planejar uma boa estrat\u00e9gia de Trade Marketing?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">Agora que voc\u00ea j\u00e1 sabe quais s\u00e3o os tipos de campanhas que podem ser aplicadas, vamos falar em como voc\u00ea pode planejar uma estrat\u00e9gia de Trade Marketing.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Vamos l\u00e1?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Faca_uma_pesquisa_de_mercado\"><b><span data-contrast=\"auto\">&#8211; Fa\u00e7a uma pesquisa de mercado<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">?Antes de voc\u00ea aplicar o Trade Marketing \u00e9 fundamental realizar uma pesquisa de mercado, focando, principalmente, no seu p\u00fablico alvo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Entenda quem s\u00e3o os seus maiores concorrentes e onde o seu neg\u00f3cio tem dificuldade de se diferenciar deles.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m disso, \u00e9 importante saber quais s\u00e3o os tipos de parceiros que voc\u00ea gostaria de ter, aqueles que oferecem melhor o seu produto.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Existem v\u00e1rias maneiras de voc\u00ea conseguir responder a essas perguntas, entre elas est\u00e1 participar de eventos que envolvam o seu nicho.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m de conseguir se manter atualizado, o seu networking tende a aumentar e voc\u00ea passa a descobrir quais s\u00e3o as tend\u00eancias dos concorrentes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Tenha sempre em mente a import\u00e2ncia de monitorar constantemente as tend\u00eancias online para saber quais ser\u00e3o os obst\u00e1culos que a sua marca vai precisar enfrentar para chegar l\u00e1.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Vale muito mais a pena voc\u00ea fazer esse estudo de mercado antes de aplicar a estrat\u00e9gia, do que precisar correr contra o tempo depois.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Crie_um_planejamento_solido\"><b><span data-contrast=\"auto\">&#8211; Crie um planejamento s\u00f3lido<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Ap\u00f3s realizada a sua pesquisa, voc\u00ea precisa colocar todos os dados obtidos no papel e criar o seu planejamento.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Entender o porqu\u00ea voc\u00ea deseja aplicar essa estrat\u00e9gia \u00e9 essencial, pois, se faz necess\u00e1rio saber quais s\u00e3o os seus objetivos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m disso, n\u00e3o esque\u00e7a de determinar um valor que est\u00e1 disposto a investir e quando se pretende obter com ele.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Outro ponto que merece aten\u00e7\u00e3o \u00e9 o modelo de branding que os produtos ir\u00e3o seguir para que a marca seja lembrada em todas as a\u00e7\u00f5es.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Para isso, voc\u00ea pode determinar um padr\u00e3o de:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Layout;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Quais ser\u00e3o os produtos e qual \u00e9 a quantidade de cada um dispon\u00edvel;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Materiais de divulga\u00e7\u00e3o;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"?\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;?&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Degusta\u00e7\u00f5es e tamb\u00e9m demonstra\u00e7\u00f5es do produto, etc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span id=\"8211_Padronize_as_lojas_de_divulgacao\"><b><span data-contrast=\"auto\">&#8211; Padronize as lojas de divulga\u00e7\u00e3o<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Antes de voc\u00ea sair por a\u00ed divulgando o seu produto, \u00e9 preciso, antes de mais nada, padronizar os crit\u00e9rios na hora de firmar parcerias com lojistas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Da mesma forma que n\u00e3o d\u00e1 para criar um produto e querer vender para todo mundo, voc\u00ea n\u00e3o vai conseguir se comunicar com o seu cliente ideal divulgando em todos os tipos de setores varejistas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">J\u00e1 viu a divulga\u00e7\u00e3o de caf\u00e9 e realizar a degusta\u00e7\u00e3o fazer sentido em uma loja de roupas \u00edntimas?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Portanto, planeje com cuidado quais ser\u00e3o as lojas aceit\u00e1veis onde os produtos podem ser vendidos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Determine os principais crit\u00e9rios, pensando sempre em quem vai comprar o produto.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Escolha_as_metricas_do_Trade_Marketing\"><b><span data-contrast=\"auto\">&#8211; Escolha as m\u00e9tricas do Trade Marketing<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Agora que a sua estrat\u00e9gia est\u00e1 pronta para ser colocada em pr\u00e1tica, voc\u00ea precisa determinar as m\u00e9tricas que v\u00e3o te ajudar a acompanhar os resultados.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">N\u00e3o adianta nada voc\u00ea seguir todos os passos anteriores e na hora de medir para entender se o seu planejamento est\u00e1 sendo alcan\u00e7ado voc\u00ea simplesmente n\u00e3o saber como fazer isso.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00c9 importante saber o que est\u00e1 funcionando e o que n\u00e3o est\u00e1, al\u00e9m de entender quais s\u00e3o os pontos de vendas que est\u00e3o se dando melhor.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, fica mais f\u00e1cil entender onde est\u00e1 dando certo e o que precisa ser melhorado ou foi uma aplica\u00e7\u00e3o de estrat\u00e9gia errada.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span id=\"Como_usar_a_gamificacao_para_aumentar_vendas_dentro_do_Trade_Marketing\"><b><span data-contrast=\"auto\">Como usar a gamifica\u00e7\u00e3o para aumentar vendas dentro do Trade Marketing?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">Agora que entendemos o que \u00e9 Trade Marketing, que tal falarmos dos <a href=\"https:\/\/www.gamefic.me\/blog\/17-beneficios-da-gamificacao\/\" target=\"_blank\" rel=\"noopener\">benef\u00edcios da gamifica\u00e7\u00e3o<\/a>\u00a0neste processo e aumentar as vendas do neg\u00f3cio?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Conecte_os_membros_da_equipe_a_partir_da_competicao_saudavel\"><b><span data-contrast=\"auto\">&#8211; Conecte os membros da equipe a partir da competi\u00e7\u00e3o saud\u00e1vel<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Uma das maneiras de voc\u00ea conseguir utilizar a estrat\u00e9gia da <a href=\"https:\/\/www.gamefic.me\/blog\/o-que-e-gamificacao-o-guia-definitivo\/\" target=\"_blank\" rel=\"noopener\">gamifica\u00e7\u00e3o no seu processo<\/a> de aumentar as vendas com o Trade Marketing \u00e9 atrav\u00e9s da competi\u00e7\u00e3o saud\u00e1vel.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Separe o seu time de vendedores, cada um em uma loja espec\u00edfica de divulga\u00e7\u00e3o do produto e verifique ao final quais venderem mais.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Vai somando os pontos de acordo com o n\u00edvel do produto. Para os mais caros, um valor, aos mais baratos, outro.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Conforme eles v\u00e3o vendendo, os pontos v\u00e3o sendo chamados e, o time que conseguir o melhor resultado, ir\u00e1 ser premiado.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00c9 importante que a recompensa seja determinada antes do in\u00edcio da atividade, para que todos se mantenham engajados at\u00e9 o final.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><em><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div  id=\"_ytid_26200\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/z9WDYZaoAQk?enablejsapi=1&autoplay=0&cc_load_policy=0&iv_load_policy=1&loop=0&modestbranding=0&fs=1&playsinline=0&controls=1&color=red&cc_lang_pref=&rel=0&autohide=2&theme=dark&\" class=\"__youtube_prefs__ epyt-facade no-lazyload\" data-epautoplay=\"1\" ><img data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\" alt=\"YouTube player\" src=\"https:\/\/i.ytimg.com\/vi\/z9WDYZaoAQk\/maxresdefault.jpg\" title=\"\"><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div><\/figure><\/em><\/strong><\/p>\n<h3><span id=\"8211_Motiva_a_equipe\"><b><span data-contrast=\"auto\">&#8211; Motiva a equipe<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Atrav\u00e9s de um \u201cjogo\u201d focado em gerar resultados para a empresa e bater as metas, os vendedores conseguem se manter engajados e animados pela \u201ccorrida\u201d da vit\u00f3ria.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Todos os setores passam a se sentir motivados a cumprir suas responsabilidades e conquistarem a recompensa final.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Facilita_o_treinamento_de_vendas\"><b><span data-contrast=\"auto\">&#8211; Facilita o treinamento de vendas<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">Atrav\u00e9s de uma competi\u00e7\u00e3o gamificada, voc\u00ea consegue fixar melhor os aprendizados e as etapas para a realiza\u00e7\u00e3o de boas vendas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m disso, ajuda na aplica\u00e7\u00e3o de novas habilidades que complementam o conhecimento do time para potencializar os resultados.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Nem sempre a inser\u00e7\u00e3o de novas tecnologias, por exemplo, \u00e9 vista com bons olhos pela equipe de vendas, mas, atrav\u00e9s de treinamentos gamificados, se torna mais simples entender as suas aplica\u00e7\u00f5es e utiliz\u00e1-la no setor de venda.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_O_time_se_torna_mais_colaborativo\"><b><span data-contrast=\"auto\">&#8211; O time se torna mais colaborativo<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">Muitos acreditam que o setor de vendas \u00e9 um dos mais competitivos e levam uma empresa a gerar um clima desagrad\u00e1vel, pela constante sensa\u00e7\u00e3o de um querer passar por cima do outro.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Entretanto, a partir da gamifica\u00e7\u00e3o voc\u00ea pode modificar esse cen\u00e1rio na sua organiza\u00e7\u00e3o e oferecer melhores resultados na sua estrat\u00e9gia de Trade Marketing.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Se a sua empresa est\u00e1 divulgando um produto, por exemplo, que est\u00e1 com um estoque pequeno, devido \u00e0 grande demanda de vendas, realize pontua\u00e7\u00f5es que eles podem ajudar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Se outra equipe tiver o produto em grande quantidade, pe\u00e7a para os vendedores ir buscar em outro setor, por exemplo, seja na mesma loja, caso eles estejam espalhados em pontos estrat\u00e9gicos ou outra loja.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O vendedor que indicar, deve receber pontos pela venda feita pelo outro colaborador, incentivando a parceria e minimizando a competi\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Encontra_gargalos_rapidamente\"><b><span data-contrast=\"auto\">&#8211; Encontra gargalos rapidamente<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">O setor de vendas evolui de forma r\u00e1pida e para que a sua empresa continue vendendo, \u00e9 preciso que voc\u00ea saiba, de maneira constante, onde \u00e9 preciso melhorar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Depois de uma etapa de divulga\u00e7\u00e3o do produto, \u00e9 poss\u00edvel avaliar a pontua\u00e7\u00e3o final do time de vendas e o posicionamento de cada um.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, se torna muito mais simples identificar o que precisa ser aperfei\u00e7oado e onde est\u00e1 a maior dificuldade do time de vendas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m disso, voc\u00ea consegue dar retorno semanal \u00e0 equipe, pontuando os ganhos e perdas, estimulando assim a evolu\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span id=\"8211_Tente_lidar_melhor_com_as_objecoes\"><b><span data-contrast=\"auto\">&#8211; Tente lidar melhor com as obje\u00e7\u00f5es<\/span><\/b><\/span><\/h3>\n<p><span data-contrast=\"auto\">As obje\u00e7\u00f5es s\u00e3o sempre um produto para qualquer empresa, mas, o seu neg\u00f3cio precisa utilizar isso a favor e preparar bem a sua equipe de vendas para passar por eles.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Atrav\u00e9s de jogos de gamifica\u00e7\u00e3o, voc\u00ea pode determinar n\u00edveis de obje\u00e7\u00e3o, das mais simples, \u00e0s mais complexas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Toda vez que um vendedor conseguir passar por ela, voc\u00ea soma pontos a equipe. No final, aqueles que conseguiram passar por mais obje\u00e7\u00f5es ganham um pr\u00eamio extra, mas, antes, \u00e9 preciso compartilhar com o time como isso aconteceu.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><em><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div  id=\"_ytid_88952\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/ictZ_LvrD74?enablejsapi=1&autoplay=0&cc_load_policy=0&iv_load_policy=1&loop=0&modestbranding=0&fs=1&playsinline=0&controls=1&color=red&cc_lang_pref=&rel=0&autohide=2&theme=dark&\" class=\"__youtube_prefs__ epyt-facade no-lazyload\" data-epautoplay=\"1\" ><img data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\" alt=\"YouTube player\" src=\"https:\/\/i.ytimg.com\/vi\/ictZ_LvrD74\/maxresdefault.jpg\" title=\"\"><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div><\/figure><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Trade Marketing \u00e9 uma das melhores estrat\u00e9gias para serem implantadas em um modelo de neg\u00f3cio que deseja obter mais vendas.\u00a0 Entretanto, o processo, por si s\u00f3, n\u00e3o \u00e9 simples e \u00e9 preciso estudo, entendendo do conceito, do produto e do cliente para que seja muito bem aplicado.\u00a0 Al\u00e9m disso, a utiliza\u00e7\u00e3o de ferramentas espec\u00edficas,&hellip; <a class=\"more-link\" href=\"\/blog\/trade-marketing-e-gamificacao\/\">Continuar lendo <span class=\"screen-reader-text\">Trade Marketing e Gamifica\u00e7\u00e3o: como usar a gamifica\u00e7\u00e3o para impulsionar suas vendas<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":11735,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,195,201,151],"tags":[43,15,776,71,791],"_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/11734"}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=11734"}],"version-history":[{"count":5,"href":"\/blog\/wp-json\/wp\/v2\/posts\/11734\/revisions"}],"predecessor-version":[{"id":12707,"href":"\/blog\/wp-json\/wp\/v2\/posts\/11734\/revisions\/12707"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/media\/11735"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=11734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=11734"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=11734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}