{"id":7816,"date":"2021-03-26T09:27:06","date_gmt":"2021-03-26T12:27:06","guid":{"rendered":"https:\/\/www.gamificacao.com.br\/?p=7816"},"modified":"2021-04-30T10:41:50","modified_gmt":"2021-04-30T13:41:50","slug":"unicorn-startups-what-can-we-learn-from-them","status":"publish","type":"post","link":"\/blog\/unicorn-startups-what-can-we-learn-from-them\/","title":{"rendered":"Unicorn startups: what can we learn from them?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Telling you to follow the example of a unicorn sounds crazy, right? After all, where will you find one? Aren&#8217;t they all in the enchanted kingdom?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What&#8217;s more, the idea, in fact, is to understand what makes the unicorn so successful and look for ways to become one. It is not fiction. It is not magic. It&#8217;s not a fairy tale. Let&#8217;s talk about unicorn startups and what makes them an example to be followed.<\/span><\/p>\n<h2><span id=\"What_are_unicorn_startups\"><span style=\"font-weight: 400;\">What are unicorn startups?<\/span><\/span><\/h2><div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">&Iacute;ndice<\/p><ul class=\"toc_list\"><li><a href=\"#What_are_unicorn_startups\"><span class=\"toc_number toc_depth_1\">1<\/span> What are unicorn startups?<\/a><\/li><li><a href=\"#But_why_unicorn\"><span class=\"toc_number toc_depth_1\">2<\/span> But why unicorn?<\/a><\/li><li><a href=\"#The_world8217s_top_unicorn_startups\"><span class=\"toc_number toc_depth_1\">3<\/span> The world&#8217;s top unicorn startups<\/a><\/li><li><a href=\"#Featured_Brazilian_companies\"><span class=\"toc_number toc_depth_1\">4<\/span> Featured Brazilian companies<\/a><ul><li><a href=\"#Naturally_because_it_has_a_very_strong_entrepreneurial_streak_Brazil_also_has_some_companies_on_the_list_of_unicorn_startups\"><span class=\"toc_number toc_depth_2\">4.1<\/span> Naturally, because it has a very strong entrepreneurial streak, Brazil also has some companies on the list of unicorn startups:<\/a><\/li><\/ul><\/li><li><a href=\"#What_do_unicorn_startups_do_that_works_so_well\"><span class=\"toc_number toc_depth_1\">5<\/span> What do unicorn startups do that works so well?<\/a><ul><li><a href=\"#Innovation\"><span class=\"toc_number toc_depth_2\">5.1<\/span> Innovation<\/a><\/li><li><a href=\"#Technology\"><span class=\"toc_number toc_depth_2\">5.2<\/span> Technology<\/a><\/li><li><a href=\"#It_is_not_a_rule_but_most_unicorns_invest_heavily_in_technology_After_all_technology_and_automated_processes_have_become_constant_in_new_business_models\"><span class=\"toc_number toc_depth_2\">5.3<\/span> It is not a rule, but most unicorns invest heavily in technology. After all, technology and automated processes have become constant in new business models.<\/a><\/li><li><a href=\"#User_Experience\"><span class=\"toc_number toc_depth_2\">5.4<\/span> User Experience<\/a><\/li><li><a href=\"#Growth_culture\"><span class=\"toc_number toc_depth_2\">5.5<\/span> Growth culture<\/a><\/li><\/ul><\/li><li><a href=\"#What8217s_the_secret_to_becoming_a_unicorn\"><span class=\"toc_number toc_depth_1\">6<\/span> What&#8217;s the secret to becoming a unicorn?<\/a><ul><li><a href=\"#Have_a_purpose\"><span class=\"toc_number toc_depth_2\">6.1<\/span> Have a purpose<\/a><\/li><li><a href=\"#Focus_on_results\"><span class=\"toc_number toc_depth_2\">6.2<\/span> Focus on results<\/a><\/li><li><a href=\"#Steady_growth\"><span class=\"toc_number toc_depth_2\">6.3<\/span> Steady growth<\/a><\/li><li><a href=\"#Think_about_the_customer\"><span class=\"toc_number toc_depth_2\">6.4<\/span> Think about the customer<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n<p><span style=\"font-weight: 400;\">If you follow content related to startup, technology or innovation with some frequency, you have probably come across the term startup unicorn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unicorn startups are companies valued at $ 1 billion (one billion dollars) before going public on stock exchanges. In other words, it is considered a unicorn, that startup that collects this huge amount before selling its shares and finally becomes an IPO &#8211; Inital Public Offering (in translation, Initial Public Offering).<\/span><\/p>\n<h2><span id=\"But_why_unicorn\"><span style=\"font-weight: 400;\">But why unicorn?<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The term came up in 2013, said by Aileen Lee, founder of Cowboy Ventures. She compared startups that reached the $ 1 billion mark with unicorns, as both are extremely rare to be found.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As much as unicorns do not exist, the allusion was maintained precisely because it is something rare and magical. Since large startups start from an initially dubious idea, the meaning of the comparison is even clearer.<\/span><\/p>\n<h2><span id=\"The_world8217s_top_unicorn_startups\"><span style=\"font-weight: 400;\">The world&#8217;s top unicorn startups<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to reports by CBInsigths, today in the world, there are more than 400 unicorn startups. Some of them:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Toutiao (Bytedance) &#8211; Chinese company valued at US $ 140 billion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">DidiChuxing &#8211; Chinese company valued at US $ 56 billion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stripe &#8211; American Fintech valued at US $ 36 billion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Airbnb &#8211; American company valued at US $ 18 billion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Epic Games &#8211; American company valued at US $ 17.3 billion.<\/span><\/li>\n<\/ul>\n<h2><span id=\"Featured_Brazilian_companies\"><span style=\"font-weight: 400;\">Featured Brazilian companies<\/span><\/span><\/h2>\n<h3><span id=\"Naturally_because_it_has_a_very_strong_entrepreneurial_streak_Brazil_also_has_some_companies_on_the_list_of_unicorn_startups\"><span style=\"font-weight: 400;\">Naturally, because it has a very strong entrepreneurial streak, Brazil also has some companies on the list of unicorn startups:<\/span><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nubank<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Movile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">99<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quinto Andar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Loggi<\/span><\/li>\n<\/ul>\n<h2><span id=\"What_do_unicorn_startups_do_that_works_so_well\"><span style=\"font-weight: 400;\">What do unicorn startups do that works so well?<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Some practices of startups are essential for them to enter the select category of unicorn. Not only that, these practices have shaped new businesses and encouraged many others to rethink their attitudes in the market.<\/span><\/p>\n<h3><span id=\"Innovation\"><b>Innovation<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Perhaps the main feature, not only of unicorn startups, but for the survival of any company. To innovate is to practice the revolution in the market and guarantee a differential for a product.<\/span><\/p>\n<h3><span id=\"Technology\"><b>Technology<\/b><\/span><\/h3>\n<h3><span id=\"It_is_not_a_rule_but_most_unicorns_invest_heavily_in_technology_After_all_technology_and_automated_processes_have_become_constant_in_new_business_models\"><span style=\"font-weight: 400;\">It is not a rule, but most unicorns invest heavily in technology. After all, technology and automated processes have become constant in new business models.<\/span><\/span><\/h3>\n<h3><span id=\"User_Experience\"><strong>User Experience<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The customer is the center of attention of unicorn startups. It is through their needs that products are developed, always thinking about functionality and accessibility.<\/span><\/p>\n<h3><span id=\"Growth_culture\"><strong>Growth culture<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The organizational culture of a unicorn startup is generally focused on innovation and constant growth.<\/span><\/p>\n<h2><span id=\"What8217s_the_secret_to_becoming_a_unicorn\"><span style=\"font-weight: 400;\">What&#8217;s the secret to becoming a unicorn?<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There is no secret, magic formula or cake recipe that can turn a startup into a unicorn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there are some common practices that can be noticed among startups that certainly help in the beginning of the journey. They are valuable tips for any business.<\/span><\/p>\n<h3><span id=\"Have_a_purpose\"><b>Have a purpose<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Knowing where the company wants to go is the first step. Setting goals and principles is the beginning of the journey.<\/span><\/p>\n<h3><span id=\"Focus_on_results\"><b>Focus on results<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Directing the strategy to results significantly increases the chance of success. But you need to stay focused.<\/span><\/p>\n<h3><span id=\"Steady_growth\"><b>Steady growth<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The thinking of a startup must be always focused on innovation. It is necessary to be convinced of what is being done, to have a business model based on scalability and expansion and not to lose the motivation to create something unique.<\/span><\/p>\n<h3><span id=\"Think_about_the_customer\"><b>Think about the customer<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If a product does not satisfy the need of people it will not be recognized and will not have a long useful life. Valuing who consumes and who produces is fundamental at this stage of the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, unicorn startups are the result of excellent work done by companies focused on growth, experience and people. It does not necessarily have to be an objective, but it is certainly a result obtained through dedication and innovation. It is a rare recognition, like a unicorn.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Telling you to follow the example of a unicorn sounds crazy, right? After all, where will you find one? Aren&#8217;t they all in the enchanted kingdom? What&#8217;s more, the idea, in fact, is to understand what makes the unicorn so successful and look for ways to become one. It is not fiction. It is not&hellip; <a class=\"more-link\" href=\"\/blog\/unicorn-startups-what-can-we-learn-from-them\/\">Continuar lendo <span class=\"screen-reader-text\">Unicorn startups: what can we learn from them?<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":7817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[201],"tags":[266,513,512,514,511],"_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/7816"}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=7816"}],"version-history":[{"count":1,"href":"\/blog\/wp-json\/wp\/v2\/posts\/7816\/revisions"}],"predecessor-version":[{"id":7818,"href":"\/blog\/wp-json\/wp\/v2\/posts\/7816\/revisions\/7818"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/media\/7817"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=7816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=7816"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=7816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}