{"id":7924,"date":"2021-03-18T11:48:37","date_gmt":"2021-03-18T14:48:37","guid":{"rendered":"https:\/\/www.gamificacao.com.br\/?p=7924"},"modified":"2021-04-30T10:43:35","modified_gmt":"2021-04-30T13:43:35","slug":"gamification-8-most-common-business-mistakes","status":"publish","type":"post","link":"\/blog\/gamification-8-most-common-business-mistakes\/","title":{"rendered":"Gamification: 8 most common business mistakes"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The application of gamification in work and education environments has been gaining strength every day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is proven that the use of game elements helps to better understand and engage the user in the activity to reach the final goal with greater use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, some companies may still not have understood the concept of gamification very well. Therefore, they end up making some mistakes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind, we made a list of these main mistakes made in the implementation of gamification. Let&#8217;s see how to avoid them and understand how to use this powerful tool successfully.<\/span><\/p>\n<h2><span id=\"Watch_out_this_list_contains_errors_that_should_be_avoided\"><span style=\"font-weight: 400;\">Watch out: this list contains errors that should be avoided<\/span><\/span><\/h2><div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">&Iacute;ndice<\/p><ul class=\"toc_list\"><li><a href=\"#Watch_out_this_list_contains_errors_that_should_be_avoided\"><span class=\"toc_number toc_depth_1\">1<\/span> Watch out: this list contains errors that should be avoided<\/a><ul><li><a href=\"#1_Use_of_gamification_as_entertainment\"><span class=\"toc_number toc_depth_2\">1.1<\/span> 1. Use of gamification as entertainment<\/a><\/li><li><a href=\"#2_Being_part_of_a_whole\"><span class=\"toc_number toc_depth_2\">1.2<\/span> 2. Being part of a whole<\/a><\/li><li><a href=\"#3_Management_involvement\"><span class=\"toc_number toc_depth_2\">1.3<\/span> 3. Management involvement<\/a><\/li><li><a href=\"#4Lack_of_a_concrete_goal\"><span class=\"toc_number toc_depth_2\">1.4<\/span> 4.Lack of a concrete goal<\/a><\/li><li><a href=\"#5_Win_win_win\"><span class=\"toc_number toc_depth_2\">1.5<\/span> 5. Win, win, win<\/a><\/li><li><a href=\"#Therefore_it_is_not_about_who_learns_better_or_faster_but_about_learning_to_apply_with_excellence_in_everyday_life\"><span class=\"toc_number toc_depth_2\">1.6<\/span> Therefore, it is not about who learns better or faster, but about learning to apply with excellence in everyday life.<\/a><\/li><li><a href=\"#6_Data_monitoring\"><span class=\"toc_number toc_depth_2\">1.7<\/span> 6. Data monitoring<\/a><\/li><li><a href=\"#7_Strategy_presentation\"><span class=\"toc_number toc_depth_2\">1.8<\/span> 7. Strategy presentation<\/a><\/li><li><a href=\"#8_Distribution_of_rewards\"><span class=\"toc_number toc_depth_2\">1.9<\/span> 8. Distribution of rewards<\/a><\/li><\/ul><\/li><li><a href=\"#BONUS_TIP_Evaluate_the_supplier_well\"><span class=\"toc_number toc_depth_1\">2<\/span> BONUS TIP: Evaluate the supplier well<\/a><\/li><\/ul><\/div>\n\n<p><span style=\"font-weight: 400;\">Gamification must be an important ally to development and <\/span><span style=\"font-weight: 400;\">learning<\/span><span style=\"font-weight: 400;\">. It is an innovative solution and should be studied thoroughly to avoid common mistakes, such as those presented in the list below.<\/span><\/p>\n<h3><span id=\"1_Use_of_gamification_as_entertainment\"><span style=\"font-weight: 400;\">1. Use of gamification as entertainment<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first mistake made is using gamification as a tool for entertainment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, the thought of the application just for fun ends up taking away the credibility and all the strength that the tool has.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The elements of games in the work environment serve to add dynamics to the tasks, besides motivating to engage teams in a bigger objective: learning.<\/span><\/p>\n<h3><span id=\"2_Being_part_of_a_whole\"><span style=\"font-weight: 400;\">2. Being part of a whole<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gamification<\/span><span style=\"font-weight: 400;\"> must be part of a larger strategy. The tool must be integrated with the other actions of the organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this way, the objective becomes clearer for everyone. And learning makes more sense. Finally, teams become more harmonious and work more closely together when they see themselves as a part of a whole.<\/span><\/p>\n<h3><span id=\"3_Management_involvement\"><span style=\"font-weight: 400;\">3. Management involvement<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another common mistake is to apply gamification to operational levels only.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When this happens, leaders and managers come to have a mistaken view of the strategy&#8217;s effectiveness. Due to a lack of knowledge of the tool, they believe that their team members are wasting time with distractions and decreasing productivity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will certainly impact the results and the collective view of the real benefits of gamification.<\/span><\/p>\n<h3><span id=\"4Lack_of_a_concrete_goal\"><span style=\"font-weight: 400;\">4.Lack of a concrete goal<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As we said at the beginning of the text, gamification has given good results for those who use it. However, it is necessary to have a clear objective for its implementation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just surfing the wave and showing yourself as an innovative company is not the way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gamification is useful and brings results when the problem has been identified. In other words, it serves to minimize difficulties such as lack of productivity, engagement or motivation, for example.<\/span><\/p>\n<h3><span id=\"5_Win_win_win\"><span style=\"font-weight: 400;\">5. Win, win, win<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is worth remembering: the goal of gamification is not to encourage aggressive competitiveness in the workplace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tool is about learning. It is about the evolution of practices and processes. Every proposed element or objective is to train improvements in the organization&#8217;s weak points.<\/span><\/p>\n<h3><span id=\"Therefore_it_is_not_about_who_learns_better_or_faster_but_about_learning_to_apply_with_excellence_in_everyday_life\"><span style=\"font-weight: 400;\">Therefore, it is not about who learns better or faster, but about learning to apply with excellence in everyday life.<\/span><\/span><\/h3>\n<h3><span id=\"6_Data_monitoring\"><span style=\"font-weight: 400;\">6. Data monitoring<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once hired, the gamification platform must be exploited to the maximum, which many companies do not do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For each task, several <\/span><span style=\"font-weight: 400;\">metrics<\/span><span style=\"font-weight: 400;\"> are generated for management. In this way, it is possible to measure the performance of each player.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even more, with this information in hand it is possible to offer instant<\/span><span style=\"font-weight: 400;\"> feedback<\/span><span style=\"font-weight: 400;\">, improving the communication and engagement of the participants.<\/span><\/p>\n<h3><span id=\"7_Strategy_presentation\"><span style=\"font-weight: 400;\">7. Strategy presentation<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For gamification to make sense and have the expected results, it is necessary to present the strategy for the entire organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, everyone will have knowledge about the tool, the objective of using it and what impacts are expected with the development of activities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This creates more empathy for the novelty and increases the level of engagement.<\/span><\/p>\n<h3><span id=\"8_Distribution_of_rewards\"><span style=\"font-weight: 400;\">8. Distribution of rewards<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most well-known elements of games is the<\/span><span style=\"font-weight: 400;\"> reward<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good performance is expected to be rewarded, well evaluated. However, a very common mistake is the overuse of bonuses during the game.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In gamification, the rewards strategy must be very well thought out and distributed in the exact proportion of the user&#8217;s performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Excessive use of rewards decreases engagement and the level of effort in participating in activities.<\/span><\/p>\n<h2><span id=\"BONUS_TIP_Evaluate_the_supplier_well\"><span style=\"font-weight: 400;\">BONUS TIP: Evaluate the supplier well<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You saw here that, to implement gamification, it is necessary to avoid some common mistakes that can finish the strategy before the game even starts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gamification needs to be developed with attention and strategy. Therefore, having a good supplier to implement this innovation in companies is essential to avoid spending lives for nothing and having problems with the big boss up front.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avoid the game over and meet <\/span><span style=\"font-weight: 400;\">Gamefic<\/span><span style=\"font-weight: 400;\">!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The application of gamification in work and education environments has been gaining strength every day. It is proven that the use of game elements helps to better understand and engage the user in the activity to reach the final goal with greater use. However, some companies may still not have understood the concept of gamification&hellip; <a class=\"more-link\" href=\"\/blog\/gamification-8-most-common-business-mistakes\/\">Continuar lendo <span class=\"screen-reader-text\">Gamification: 8 most common business mistakes<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":7453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[324,266,321,600,617,615,616,507,262,614,261],"_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/7924"}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=7924"}],"version-history":[{"count":1,"href":"\/blog\/wp-json\/wp\/v2\/posts\/7924\/revisions"}],"predecessor-version":[{"id":7925,"href":"\/blog\/wp-json\/wp\/v2\/posts\/7924\/revisions\/7925"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/media\/7453"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=7924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=7924"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=7924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}