More and more technology has helped organizations to evolve processes and relationships. The tools help to bring people together, organize tasks and give more control and autonomy to managers and employees.
However, a collective effort is needed to understand and correctly use these innovations. After all, the more you can extract its benefits, the more results will be noticed.
So: what is digital transformation?
Digital transformation is the use of technologies to improve the experience of customers with products and services.
It also means an era of new business thinking and practices. In other words, it is the improvement of processes, thoughts and even the organizational culture of a company.
Last but not least, it is a revolution in the relationship between people within an organization. This new mentality gives more dynamics for the execution of tasks and significant gains for communication between managers and teams.
It is an open door to innovation.
Okay, but what are the immediate impacts of digital transformation?
Initially, the digital transformation is a step towards survival in the market, which is increasingly disputed. Competitiveness increases and only those who innovate are able to keep their businesses.
The impacts of this change calls for adaptations, some of which are:
- New people management format
- New business models
- Changing organizational culture
- New processes
- Creation of new positions within the new culture
The process involves planning and strategy. The important thing is that it is done harmoniously with the whole organization to avoid conflicts.
What are the benefits of digital transformation?
Every improvement brings new benefits to the organization. With the digital transformation it is no different. The gains are:
More effective communication
Nowadays, there are many softwares that help in the organization processes and distribution of tasks. In this way, it is possible to monitor the progress of projects in real time.
Tools like these still provide the opportunity to improve the feedback process, which contributes to the development of the teams. A fundamental strategy for improving the feedback culture is gamification, as we have already said.
The relationship will also improve. Since it is possible to create virtual meeting rooms at any time, people talk and tend to get closer, which creates a healthier environment. These tools are powerful for remote management, which became routine in times of pandemic.
Good communication = engagement and satisfaction
The work routine is completely modified, gains a new dynamic and motivates employees. The creation of new positions is a potential for this, since they will have new opportunities for growth in the organization.
An organized environment, with well-defined and dynamic processes collaborate for employee satisfaction, productivity and a better relationship with colleagues and managers.
Relationships of autonomy and trust
Clear processes give the possibility for employees to act with more autonomy, building a greater relationship of trust between leaders and teams.
The employee feels more empowered and challenges himself to evolve more and more to the practices and understanding the entire process of the organization.
Why do digital transformation now?
As we said before, the market’s competitiveness grows every day. Evolution is no longer a choice and now it is a necessity to survival.
We saw that digital transformation is capable of bringing improvements not only to the company’s processes, but also to the relationship between the people who are part of it.
The speed of technology changes is much faster now than in the past. Therefore, it is necessary to monitor this evolution and encourage everyone within the organization to follow the same path.
- 1 So: what is digital transformation?
- 2 What are the benefits of digital transformation?
- 3 Why do digital transformation now?