Gamification: 5 sectors that already apply and benefit from this technology

gamification | Gamefic

Gamification is a technology that is already used in many sectors to promote an improvement in business results. Today we will talk about 5 sectors that apply and benefit from gamification in their processes. 

Sectors from industry to education and health have benefited from generating real commercial results. In this way it is possible to create a new way of facing the challenges, increase efficiency, reduce costs and maintain sustainable growth in companies.

Gamification is a term adapted from the English language (originating in “games”) which describes the procedure of transforming real world things, such as business processes, by integrating the logic used in video games to make users want to continue “playing” or working.

Areas such as training and professional qualification are those that most benefit from the use of this type of playful tool. That’s because gamification is a great ally to increase the engagement and communication of a team. In addition, when the logic of games is applied in the company processes, it triggers interactions and stimulates the area of ??the brain that feels satisfied when receiving rewards, and it makes them want to to create a high value-added relationship with employees, partners, business partners and consumers.


1 – Gamification in Industry

The factories from 21 century have all processes connected. The goals defined in the company’s action plan are adapted to the gamified journey. This way, activities are no longer seen as mere obligations. Instead, they take on the role of conquests. Comparatively, it is as if the worker has reached the next stage of a game. This is how progression in activity increases productivity and engagement. And this is an example of the successful relationship between gamification and the industrial scene.

2 – Insurance Companies and Brokers

On the other hand, the insurance brokerage sector uses gamification as a platform for their customers. Presenting applications with a more fluid user experience, this sector manages through playful narratives to make its consumer develop good health habits, according to his condition, which reduces the number of hospitalizations and medical complications. Diabetes patients, for example, constantly need to make decisions about medication, food and physical activity, and many operators are beginning to offer mobile apps with reminder and financial incentive features, using gamification strategies in the insurance industry to engage the patient. Similarly, this technology is also used as a form of training salespeople and even in customer service.

3 – IT sectors are also benefited

IT management can benefit greatly from the implementation of gamification. Technology professionals must often learn new tools to update themselves. When the focus is on supporting external or internal customers, they must improve the service to attend fast and keep the effectiveness of the service at the same time. The main benefits it offers to workforce teams range from increasing motivation and engagement, encouraging healthy competition, increasing productivity, solving problems in the work routine, building critical and systemic thinking and improving decision-making.

4 – Education and the use of gamification

The educational sector has shown excellent results with the implementation of gamification. Its use makes teaching closer to the student’s daily life, and we know that everyone is even more connected to technologies. Its implementation can be done to guide a knowledge trail in which the student must follow the phases in order to discover new information about the content and earn points for that. Works using this technology can arouse interest in students in addition to causing engagement, improving communication and interaction.

The result is that, with the use of more didactic practices and strategies, more engagement can be obtained from students. As a consequence, the teaching-learning process is facilitated and so the daily lives of all of the participants, educators and students, are more pleasurable when applying gamification in education.

5 – Gamification and health

Gamification, as already mentioned, has the power to increase engagement in an activity and maintain that commitment for longer. Therefore, it can be used to involve the team with the goals established by managers in companies. The goal itself goes out of focus: it is not as important as the feeling of gratification that employees have when they achieve each small victory along the way. The partnership between gamification and health has the potential to become a major trend, given the great benefits it brings to all parties involved.

Similarly, outside the work environment, there are several applications available on the market that use the same gamification mechanics to engage users with good health habits. When we think about gamified apps, we realize that it is one of the best strategies for remote monitoring of patients. In addition to home visits and tele orientations, keeping an online record of activities carried out in an application that monitors, but also amuses the patient. There is no doubt that it is a useful tool for the medical team as well, because it can be used to measure self-care, reinforcing their conduct, facilitating the hospital routine and stimulating engagement and health.

Do you want to know more about how to implement gamification in your company? Talk to Gamefic to find out that there is fun in every job.

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